Zaful Review : Is Legit or Scam? 2024

Zaful is a fast fashion retailer that says its mission is to “provide the very latest in compelling designs for the fashionably hip along with providing exceptional value, quality, and superb customer service”

In other words, what zafu promises is the latest fashion designs that are of high quality, affordable, and obtained stress-free. Any fashion shop that delivers that deserves the attention of all fashionista.

Yes, Zaful is legit. It is not a scam because they will never steal your money or credit card details. And you will receive every product you ordered from the store.

However, it’s well known that most online shops do not deliver on their promises. Thus, the ultimate question is whether Zaful actually delivers on their promise of providing the latest fashion styles that are of high quality, affordable, and obtained stress-free. Is Zaful even legit to begin with?

This Zaful review will shine the spotlight on zaful.com and provide the information that will help you answer questions such as ” Is Zaful legit?” , “Is Zaful scam?”, whether Zaful is safe, and also review some of the Zafu complaints and feedback.

Zaful review at a glance

• Online fast fashion retail shop established in 2013, and owned by Wiseon Co. Ltd
• Focuses on women’s clothing and accessories, but also provides a men’s wear range
• Offers very low prices as well as regular enticing promotions, making them one of the best places to get fashion trends on the cheap
• Offers free shipping (free standard shipping for orders up to $49, and free express shipping for orders up to $99)
• Payment is via credit/ debit card, PayPal, and wire transfer
• Allows 30 days for returns, and will issue you a refund to the original method of payment
• Customer support is available through live chat, email, and telephone

What is Zaful?

Zaful is your regular fast fashion online shop. They offer a select choice of clothing, shoes, accessories and more to help you step in in style at all times.

Zaful is owned by Wiseon Co. Ltd, a company based out of Hong Kong. Zaful was established in 2013, which means they’ve been operating for about five years. The company says that the original idea was to share the latest news and fashion trends on women’s clothing with fashion-forward, free-thinking girls.

Today, they are not only sharing the latest fashion news but also providing the latest fashion designs to fashionistas worldwide. They have widened their business scope, though Zaful still focuses on clothes for young women, they have included a men’s wear range.

Is Zaful legit?

Yes, Zaful is legit. And we have not been cheated since we started using the fashion store. You will get exactly what you ordered from the store. With a lot of fraudsters on the internet using different scam platforms to rip people off, it’s wise to ask if any online platform is legit or a scam. It’s especially so with online shops. This is because scam online shops is a favourite of the cyber fraudsters, where unsuspecting customers pay for products but never receive the delivery. This Zaful review will help you avoid that by helping you determine if zaful is legit before rushing to there to fill your cart.

The legitimacy of zaful.com has also been questioned because some reviews have pointed out that zaful and some other sites widely labelled as scams (such as Dress Lily and Rosegal) are linked to the same parent company. In checking the legitimacy of Zaful, we’ll look at some parameters such as the history of operation, and physical existence.

First, Zaful has been operating since 2013, which is about five years. In those years, Zaful has been shipping to all over the world. While Zaful is relatively young in comparison to fashion retailers that have been operating for decades, five years is still enough years to test their authenticity. Most often than not, scam sites are short lived. Especially with the use of social media, any scamming platform will be called out, and with such exposure, they will close up and disappear. But for the five years of zaful’s existence, they’ve been taking orders and shipping products all over the world. There’s no way a scam site will carry on the same scamming operation for up to five years. Thus, the test of time authenticates zaful.com.

Also, zaful.com has a physical existence. That is, there are fulfilment centres holding physical merchandise that will be delivered when you place orders. Unlike scam sites that end as a site, zaful had physical headquarters on Hong Kong with warehouses from which they ship orders. Thus, there’s little doubt that your orders will not be fulfilled.

With about five years of seamless operation and physical fulfilment centres to fulfil orders, it is safe to say that zaful is legit.

However, it doesn’t help Zaful’s course that the company is not accredited by the BBB (Better Business Bureau). The BBB is an independent group that direct consumers to only legit businesses. However, as you’ll find in the BBB page, Zaful not being listed isn’t because the online fashion retailer isn’t legit, but because of some unresolved complaints.

Is Zaful safe?

Yes, Zaful is safe. Zaful collects information from you when you register and create an account, place an order, subscribe to their newsletter, or respond to a survey. The information you submit includes your name, e-mail address, mailing address and phone number, payment data (credit card details), and more. You want to make sure that Zaful is safe so that your personal information and sensitive data do not fall into the wrong hands.

Zaful ensures this by implementing a variety of security measures.

First, they use a secure server. Secondly, all information you share with them is transmitted via Secure Socket Layer (SSL) technology and then encrypted into their Payment gateway providers database. SSL technology is the industry standard for creating a secure link between a device and a server over the internet. Any data transferred in such a secure link is private. Also when the transaction information is encrypted and stored in the databases of the payment gateways, it is accessible to only persons with specialized access rights.

It also means that sensitive information (such as credit cards details, social security numbers, financials, etc.) is not stored on any of the servers of Zaful.com. Thus, in the event of a data breach, your payment details will not be compromised.

With the use of these security measures, there’s no doubt that Zaful is safe.

Zaful complaints and feedback:

Zaful complaints and also its feedback are discussed in this section. Zaful is a very popular fashion online store so there definitely going to be complaints or feedback. Below are some of them:

• Anna Says:

Dresses for Men:

Zaful Accessories:

Mobile Compatibility

More browsing is done with mobile phones; thus, the ideal online shop should be compatible with mobile phones.

Zaful works on every mobile operating system including Android, iOS, Windows phones and more. You can get the online shop at https://zaful.com/. The website is optimized for the small screens of mobile devices.

All you need do is type in the URL into any browser in your mobile device, and you’ll be redirected to the mobile site. You’ll be able to check the available items, place orders, track your orders and access every other service.

Mobile apps

Zaful has also developed mobile apps (Android and iOS). You can choose to install the app and use it for your shopping instead of shopping directly from the zaful website.

With the mobile apps, you’ll have some personalized services like saving some personal data and not having to physically key them in during checkout, saving some items as a favourite to easily access them later, getting notifications of specific new arrivals and/ or promos and more.

The apps with ha e high ratings in their respective stores (4.2 out of 5). The iOS app is a very heavy file of 117.4MB, while the Android app comes at 27 MB.

Product Description and Images

When buying items online, you don’t have the opportunity to physically assess the items before the purchase. However, you don’t have to make a blind purchase either. Thus, the ideal online fashion store should have resources that help you in assessing items when making your buy decisions. That will include the detailed product description and product images.

Zaful includes a product description for each item they offer that includes such detail as the composition of the item, and even it’s weight. They also include high-quality images of the items taken from various angles (front view, back view etc), including close-ups.

In fact, Zaful is not short of good quality picture for the items they hold. This is even one area that almost put the company in a bad spot (will be discussed later).

Product Range

Zaful market themselves as “your one-stop online shop for today’s most daring, exciting and edgy fashion apparel“. To be the one-stop fashion shop, they should offer a wide range of fashion products, so that you’ll get all you need to step out is style in the shop.

Thankfully, Zaful holds different products including clothing, shoes, accessories and more. Though the company speaks more about offering fashion styles for women, they also offer a men’s range.

You can browse products under men category or female category. Under the women’s range, you’ll find tops which include sweaters, sweatshirts, jacket and coats, two-piece outfits, Tees, blouses, Tank tops, Bodysuits, Blazers, waistcoats.

You’ll also find all types of dresses such as sweater dresses, long sleeve dresses, casual dresses, midi dresses, mini dresses, maxi dresses, print dresses, summer dresses. Bohemian dresses, and Bodycon dresses.

Women bottoms include pants, skirts, jumpsuits and rompers, jeans, leggings, and shorts. You’ll also find intimates such as nighties, lingerie, swimwear (bikinis, one piece, cover-ups etc) and more. Plus size women are also well serving; you’ll find plus size tops, plus size dresses, plus size bottoms, plus size hoodies and sweatshirts, plus size jumpers and cardigans, plus size jacket and coats, plus size swimwear and more.

In the men range, you’ll find men tops such as hoodies and sweatshirts, sweaters and cardigans, jacket and coats, Tees and tanks, and shirts. Men’s bottoms include pants, jeans and shirts. You’ll also find men’s swimwear, underwear, and accessories (belts, sunglasses, caps etc).

One of the promises of Zaful is providing the latest in compelling fashion designs for every fashionista. They endeavour to live up to this promise by adding new styles to their inventory every day. They have a team that scour the fashion spheres for the latest, after which they endeavour to make it available.

Prices

Zaful Prices is the principal thing to be considered in every purchasing event. Customers want prices to be as low as possible. Even where one is ready to pay a higher price for some perceived quality, that one still will not be willing to pay over and above some amount considered “reasonable”.

One of the promises of Zaful is providing affordable fashion designs. Thankfully, Zaful lives up to the promise. In fact, customers stumbling upon Zaful items are often left wondering if Zaful is legit because of the tantalizingly low prices. In the words of one customer review: “their prices are too good to be true”.

You’ll find women clothes going for between $5.00 and $30.00, with a lot of elegant dresses for under $20.00. A lot of tops are just about $5.00, while many women’s jewellery such as necklaces and earrings can be found for just about $3.00. It’s also the same for the men’s range. You’ll find items as low as $15 to $25.

In fact, it is not uncommon to see items similar to those listed in zaful.com in other website costing many times over, sometimes even up to 10 times more.

Payment Method

Zaful methods are plenty. You can make payment in the online shop using the popular credit/ debit cards (Master card, Visa, Discover, American Express, etc.), PayPal, and wire transfers. It should be noted that wire transfer is not a payment method that is often seen supported by online fashion stores.

Also, as a truly international shop, Zaful accepts transactions in over 35 currencies. Thus, many customers will not have to worry about currency conversions.

Promotions

Online fashion retailers like every other business offer promotions to increase sales, and zaful.com is no exception. These promotions serve to further slash down already low prices. Thus, by taking advantage of the right Zaful promotions, you’ll have significant cost savings.

Zaful runs different promotions from time to time. The promotions run for the only specific time period; and most times, they are on specific items.

At the time of writing this review, some of the promotions that Zaful was running included: Standard free shipping on orders up to $35. This promotion significantly reduces the qualifying amount for free shipping by about $15, from $49 to $35.

Other promotions were “buy 3 get 40% off on new arrivals”, “buy 3 get 30% off on best sellers”, “buy one get one 50% off on certain items (favourites)”.

There was also a mega sales zone promotions were a host of items such as crop tops sold for just $0.99. Included in this promo was a free shipping offer. So, you not only get items for as low as $0.99, but you also pay nothing for it to be delivered to you.

Another promotion was rewarding customers $15 daily simply for checking in. Another promotion was giving customers a desired item free of charge if they successfully invite friends and form a team. Another promotion designed to make customers increase the items in their order was giving a discount based on the number of items you buy. Specifically, it was buying one and get 15% off, buy two and get 25% off, buy three and get 40% off.

Shipping

Zaful shipping is one of the most important considerations in online shopping here. You don’t want to pay more than necessary or to wait for more than necessary to receive delivery of your package. Thus, a review of the delivery cost, as well as the delivery times of any online shop, is necessary.

Paying nothing for something is most customers’ wish; thus, free shipping wins it every time.

Thankfully, Zaful.com offers free shipping. However, like with every other online shop that offers free shipping, you’ll have to spend up to a particular amount on your order to qualify. Thankfully, you don’t have to break the bank. For free standard shipping, you’ll only need to spend up to $49; while for free express shipping, you’ll have to spend up to $99.

The free standard shipping qualifying amount of Zaful is one of the cheapest you’ll find in the fashion retailing industry. The industry standard is $50, while there are a few other shops that will need your order to be up to $75 or more before they ship to you free of charge.

Shipping costs and times is something that has drawn negative reviews for Zaful over the years. Therefore, the company has had to upgrade their shipping system so as to provide better service. The result is that they have managed to shorten the shipping time.

For US customers, standard shipping time has been shortened to 6 – 8 business days from 8 – 15 days, while express shipping has come down to 3 – 7 business days from 6 – 10 business days.

UK customers also benefit from the upgrade; UK standard shipping has been shortened to 7 – 10 business days from 10 – 20 days, while express shipping is also down to 3 – 7 business days from 6 – 10 business days.

International standard shipping to Australia, Canada, India and South Africa is also shortened to 7 – 15 business days from the 10 – 18 business days it used to take. While France, Germany and Spain customers will wait for 7 – 12 business days for Standard Shipping instead of the former 10 – 20 business days before the upgrade.

Zaful has an order processing time which usually takes about 3 – 7 business days. This time is not included in the delivery times mentioned above. Thus, for any particular delivery, you should allow 3 – 7 days on top of the advertised delivery time. For example, the typical US standard delivery will be 6 – 8 business days plus 3 – 7 business which adds up to about 9 – 15 business days. In the mind of many customers; this is still too much time.

Obviously, the express shipping rate is more expensive than the standard shipping. The US standard shipping cost $3.99 and the express shipping cost $9.99; Canada standard shipping is $4.99, and express shipping is $11.99; while the standard shipping to the UK and every other European country is $4.99 and express shipping is $12.99. Standard shipping to Oceania is also $3.99, and express shipping is $12.99.

However, for other countries (other than in North America, Europe, and Oceania), the express delivery cost depends on the destination country and package weight. The lack of a flat rate for express delivery for these countries may be a big disadvantage for customers who would not want their shipping cost to increase with the number of items in their order.

Returns Policy

Zaful return policy. Before making purchases from an online shop, you should check their returns policy. This is because there are different reasons why you would want to return an item to the shop. With clothing, the primary reason is sizing. It could even be that you do not like the quality of the items.

Thankfully, Zaful allows returns. Their returns policy starts with: “At ZAFUL, customer satisfaction is always our top priority“. Thus, if you are not completely satisfied with the items you receive, you can opt to return them, and the company will arrange an exchange for you, or issue you a refund.

Refund Window

Zaful allows a 30 days returns warranty. This means that you have 30 days from the time of receiving the package for the items to be returned to the fulfilment centre of zaful.com.

This is about the industry average in terms of the return window, as much other online fashion retailer allows about the same period of time.

However, if you options to return any item, you must first contact Zaful.com and get approval (an RMA form) before proceeding to send back the items. Any returned item without the RMA form will not be accepted

Conditions of returns

Note that when returned items get to Zaful, they will be inspected and only when approved will a refund be processed.

To be approved, returned items must be in brand new condition. That is, they must be unused/ unworn, and unwashed; all original tags must still be attached, and they must be shipped back in their original packaging.

Non-returns items

However, there are certain items that cannot be returned. This includes intimates, swimwear, lingerie and beauty items, or discounted items. The only time, any of the items can be accepted back is if the customer received the wrong item or the item was faulty.

Cost of Returns

If zaful.com is responsible for the issue necessitating the returns, they will bear the cost of returns or exchange. That is, when they get the returned item, they will refund the full original product price and its returns shipping fee. If your options for a replacement (exchange), they’ll also send you the replacement for free.

Zaful being responsible for the issue means that they send you the wrong item or a faulty/ damaged item.

However, if you order an incorrect size, product, or simply change your mind and want to return/ exchange the item, then you are responsible for the issue necessitating the returns and will have to bear every cost. That is both the returns shipping cost and the shipping cost of the new item (for exchanges).

Zaful provides returns labels, but only for US customers. These prepaid labels make returns easy, as you’ll not have to think of the cost of returns at the time of making the returns. However, the prepaid label fee will be deducted from your refund when it is issued (if you’re responsible for the issue necessitating the returns).

It should also be noted that Zaful does not specifically say how long you might have to wait for the refund to be credited to you, but customer reviews suggest that it’s a long wait. A little longer than acceptable.

Reputation

This section will look at customers review of zaful.com so that you’ll know what real life customers are saying about the online fashion retailer.

If there’s one thing every customer agree on about zaful.com, it is that their products are crazy cheap. However, despite the heavily discounted clothing, the company has mixed ratings.

For example, on one of the foremost consumer review site (Trustpilot), zaful.com has a rating of 7 out of 10. While that is good on the surface, over 28% of the reviews rated zaful.com as bad. The primary complaints were “order not arriving, and not getting refunded”.

It’s understandable that when orders are not delivered, customers will attach the scam label on the retailer. Thus, while zaful.com did respond to almost every negative review on the platform, their effort was more of assuring that Zaful isn’t legit instead of addressing the problems raised. In one such review, Zaful’s comments to a customer who did not receive delivery for “weeks” included: “We are regretted to learn that you suspect we ZAFUL is a scam“. Then they went into damage control with: “We ZAFUL are certified “secured” by renowned E-commerce service providers such as Norton, Paypal Trustwave“. There was no acknowledgement of the customers’ order being late or offering some explanation, or apologizing for the inconvenience. At least there was a promise: “We will try the best to improve our service“.

Another issue that has rocked Zaful on recent times is the customer’s reviews that most of the items delivered look nothing like the product images. There were even instances of products images used in Zaful taken from other sites. The catch is that when customers order the particular item, they’ll find that what they receive is a poor imitation of the image they saw. This complaint even led to a Facebook investigation where the social media giant pledge to crack down on companies that display misleading ads on the social media platform only to deliver products that are overwhelmingly unsatisfactory.

Truth be told, Zaful has upgraded in recent times, revamping many of their policies, and it would seem that this area (products delivered significantly differing from product images) also received some shine.

For example, in site jabber (another reputable customer reviews site), too many customers used to give Zaful the lowest possible rating because of this complaint; but in more recent times, many more customers are giving them the highest possible ratings. Customer reviews are full of complimentary statements such as: “great items”, “excellent quality”, “overall outstanding”, “great prices for awesome quality”, “I am very satisfied with my products”, “loved my experience”, “loved everything I received”, “almost perfect”, and more.

Customer Support Service

You’ll have to contact customer support when using an online shop. There’ll be one question or the other; also, there could be an issue with your order that you’ll want to be resolved. Thus, you should consider the channels that the shop provides for contacting them, as well as the effectiveness of these channels.

Zaful has a customer support service that is available to address the questions/ issues you may have. You can reach the support team using email, live chat, or telephone service.

If you need instant feedback, you can reach the company using the live chat feature or the phone support service. US and Canada customers may use the line: +(1)-888-830-0888; the phone service is can be accessed from Monday to Sunday (0:00 to 24:00 EST). On the other hand, every other customer (other than the US and Canada) may use +(001)-888-830-0888; and it is only active from 12:00 Monday to 12:00 Saturday (GMT).

This would mean that international customers (outside the US and Canada) cannot receive telephone support between 13:00 Saturday to Monday 11:59. (GMT). Why? It beats me; the only Zaful can answer that.

Thankfully, you can also contact Zaful using email, and at any time. The email address to use is support@zaful.com. Zaful promises to answer every email submission in under 24 hours.

It should be said that this is one area where Zaful has seen a lot of negative reviews. Some customer reviews have it that it takes too long for Zaful to get back to them. It can easily be seen that 24 hours is a lot of waiting time, especially when a customer has pressing concerns. Zaful can do well to shorten the email response time so that they will get back to customers sooner than they do.

Summary

Zaful is a fast fashion online retailer that promises the latest in fashion designs, that are of high quality, affordable, and obtained stress-free. The focus is on women’s clothing, and Zaful offers a good variety of women’s fashion styles and accessories. However, they also offer a good selection of men’s wear.

Zaful does keep up with the latest designs by having new additions on a daily basis. They also live up to the promise of being affordable. Zaful’s product is heavily discounted such that their prices are almost too good to be true. Thankfully, it is true, making Zaful the shop to head to if you want to get fashion trends on the cheap.

Product quality was once a big issue with Zaful, but it appears Zaful has turned the corner. Where customers used to a complaint of items being significantly different from the product images, customers now give glowing reviews of product quality.

In terms of service, Zaful’s recent upgrade has led to many improvements such as shortening of delivery times. However, long order processing times still add to delivery times to make it still unfavourable. Also, the response time of customer service (especially to emails) can still see some improvement.

I liked:

• Legit and safe online store
• A variety of fashion products for women and men
• Items are low priced and affordable
• Regular promotions that further slash down prices
• Free shipping offered
• Allow returns and exchange

I didn’t like:

• Episodes of using fake images, and shipping items that significantly different from product images
• Customer support does not respond on time
• Flat shipping rate is limited to some select countries
• Refunds take longer than necessary to be received

Do you have experience with Zaful? Good or bad, kindly use the review section below to give us your brief Zaful review.

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