Whiteflash Review : Is Legit or Scam? 2024

Whiteflash is one online diamond and jewellery retailer that has been dubbed the “Lord of the online Rings”. This was to imply that Whiteflash is the go-to online store for the best of the best diamond rings. Is this Whiteflash really the go-to online shop for top quality diamond and other jewellery? In the first place, is Whiteflash legit? This review will x-ray Whiteflash in order to provide the information that will help you answer those questions.

Yes, Whiteflash is legit. It is not a scam because they will never steal your money. And you will receive any item you purchased from the store without a problem.

This Whiteflash review will examine the store to provide you with all the answers to your questions.

Whiteflash review at a glance

• A Texas-based online diamond retailer that started operation in 2000
• Specializes in ideal and super ideal diamonds, but also offers other jewellery
• Stocks the largest inventory of AGS ideal diamonds in the world
• Offers true super ideal diamonds in their “A Cut Above” collections
• Offers free shipping and returns
• Offers a host of enticing customer-oriented programs (Financing options, Life Time Trade Up, One Year Buy Back, Customer Loyalty Program, Servicing Plan, and more)
• Provides exceptional optical performance imagery and reports
• Provides the most extensive diamond education knowledgebase in the industry
• Offers exceptional customer service available via live chat, telephone, and email

What is Whiteflash?

Whiteflash is an online jewellery retailer that made their entry into the industry in 2000. The company is headquartered in Sugar Land Texas, from where they serve their customers all over the world.

Whiteflash is a member of the American Gem Society, and as a result, they have a strong commitment to integrity and consumer education.

The company specializes in ideal and super ideal diamonds. Their in-house signature “A Cut Above” diamonds are the hallmark of true quality, as these stones show excellent cut precision and light performance. Where some online jewellers do drop-shipping by listing stones on their supplier’s counters and shipping straight from these suppliers to the customers; the Whiteflash stones are in-house, in-stock, available exclusively at Whiteflash.

Whiteflash also sells designer products from reputable brands such as Verragio, Simon G, Ritani, Vatche, Danhov and Benchmark. When you buy any piece from Whiteflash, you can also be confident that it is a conflict-free diamond.

Is Whiteflash legit?

Whiteflash is legit. It is not a scam. It’s understandable that you’ll ask if Whiteflash is legit. There are too many scam platforms on the internet, and no one will want to be ripped off. In this regard, there’s no doubt that Whiteflash is legit.

The company is duly registered in the US which gives them legal recognition; suffice it to say that scam stores do not seek legal recognition and registrations. The company has their headquarter and showroom in Sugar Land (Texas) which gives them physical existence and the capacity to fulfil orders; suffice it to say that scam stores exist only virtually, and cannot fulfil orders because they do not have the merchandise. Whiteflash has been operating since 2000 which gives them over 18 years of operation; suffice it to say that scam stores cannot rip people off for that long a time.

Also, Whiteflash is a member of American Gem Society, they have IS0 9000 Total Quality Management certification, they’ve received the highest award of the BBB (the BBB Pinnacle Award), and they’ve been featured in the New York Times, the Washington Post, the Chicago Tribune and more. That strict industry watchers and certifying organizations recognize and highly rate Whiteflash settle the discussion; Whiteflash is legit. You can also find other stores like Whiteflash at Ritani and James-allen

Whiteflash complaints and feedback:

Whiteflash complaints and feedback are shown in this section. This will be of great help if you are interested in what Whiteflash customers are actually saying about them.

• Linda says:

“I love Whiteflash and we love the rings we received yesterday. The rings and the diamond are just absolutely stunning. Whiteflash said the order would take 3 weeks to make and deliver because of the designer setting we picked, but they got it here in 2 weeks and a day.

I will admit that I was more than a little hesitant about wiring money out of state to buy a round 1.5 carat F VVS2 and two platinum rings, but Whiteflash’s reputation is first rate and everything went so smoothly with responsive communication.

Yes, I looked at other online vendors, but Whiteflash had the information I needed to make a decision and their videos are addictive.

Thank you Brittany. And thank you Whiteflash for your beautiful ACA diamond.

P.S. – I’ve been buying stuff online since the dark ages of dialup, and nobody has wrapped anything better than Whiteflash – a #5 bubble bag inside a medium Fedex box and that was inside a large Fedex box.”

• Benjamin says:

“I shopped a few jewellers prior to making my purchase at Whiteflash (Rice Village Diamond/Robbins Brothers). None of the others was able to provide an experience that rivals Whiteflash.

Whiteflash and their staff exceeded not only my expectations but those of my fiancé as well. We are both extremely satisfied with the finished product. The jeweller was able to capture my vision of the perfect fully custom engagement ring perfectly! The fiancé loved it! (Probably why she said yes)

Thank you for all of your assistance in the process, Becca. You, Vera and the rest of your team have been nothing less than ultimate professionals. You all made the process pain free and enjoyable, all while staying on budget!

I highly recommend Whiteflash to anyone looking for wedding/engagement pieces. You can’t go wrong – Whiteflash’ perfect rating should give you peace of mind!”

• Jessica says:

“Purchased a cut above diamond engagement ring from Whiteflash overall A+ experience Becca was extremely helpful friendly and knowledgeable! The ring was shipped to CA with no issues would definitely recommend Whiteflash!”

• Ggett says:

“I love Whiteflash! They have a fantastic bench, best-cut diamonds, awesome service and great prices to boot. Whenever my friends are looking to buy jewelry I try to steer them here because you cannot go wrong with this business”

Features

Education Page

It’s understandable that many diamond shoppers don’t know what to look out for when shopping for diamonds. That is a bad situation because it means they might not get the best value. Legit diamond retailers ensure that you are empowered with the information necessary to make a brilliant choice when choosing your diamond. They accomplish this by means of an education page.

The good news is that not only does Whiteflash provide an education page; their knowledge base is the most extensive you’ll find in the diamond jewellery industry.

Their education page is divided into beginners guide, intermediate guide, and advanced guide. The beginner’s guide is for those completely new to diamonds; and it covers the 4C’s of diamonds – Diamond Color, Diamond Clarity, Diamond Carat, and Diamond Cut (Shape). It should be noted that the education page of almost every other diamond online retailer starts and ends with the 4C’s and how they affect the diamond’s wow factor.

The intermediate guide is for those who already know about the 4C’s. It covers the journey that a diamond takes in acquiring laboratory certification, detailing laboratory procedures for the diamonds 4C’s grading. You’ll also know all about AGS and GIA certifications, as well as the full value added by their grading reports.

Whiteflash crowns their education page with the advance guides which are technical articles for seasoned diamond enthusiasts. It covers the essentials of diamond craftsmanship and light performance that cannot be obtained from grading reports. You’ll know how to use data from simple reflector tools (such as Ideal-Scope, H&A viewer, and ASET) and more sophisticated ray tracing software programs (such as AGS Light Performance and DiamCalc) to determine an ideal diamond.

When you’ve consumed the education page of Whiteflash (especially the advanced guide), you’ll feel like a diamond pro when shopping. For one, you’ll know what to look for beyond the 4C’s.

Information

What characterizes online shopping is a blind purchase. You are buying merchandise (in this case, a piece of jewellery) that you do not get to physically see and examine before making the financial commitment. Therefore, you need all the help you can to get a thorough assessment of the merchandise before buying it.

Generally, online jewellers provide detailed product descriptions, grading reports, and product imagery for this. Usually, you’re provided with the details about the diamond’s 4C’s (colour, clarity, carat and cut), as well as its dimensions. You may also have some HD images (some magnified) of different angles of the diamond. Some of the top jewellers even provide 360⁰ video viewer which allows you to see the diamond from all the possible angles as if you were holding the diamond in your hand.

While these resources are useful in helping with assessing a particular stone, diamond experts know that they are not enough. Experts who know what to look out for in a diamond look beyond the 4 C’s to certain details that determine an ideal or super-ideal diamond. The retailers know these as well and will usually provide these additional reports when requested (but not immediately).

This is one area where Whiteflash outperforms every other online diamond retailer. They provide the most complete and accurate information about their diamonds. Every diamond available on the Whiteflash website is listed with not just the grading reports, but also with all the different light performance data including a Sarin report. For example, when it comes to a diamond’s cut which is the most important of the 4 C’s, you’re not left with just reading a cut grading. Rather you are provided with the data that expert gemologist use in judging cut quality, such as Idealscope data, ASET data, and Hearts and Arrows patterning.

Two diamonds with same cut grading can come out differently when viewed with an ideal scope. The two ideal scope image shown below are of diamonds with GIA Triple Excellent Ratings. But as can be seen, the first stone heart patterning is distorted which means the diamond will be less brilliant. On the other hand, the symmetrical patterning in the second image shows a stone that will have great brilliance.

Figure 1: Ideal-Scope images of two diamonds with GIA Triple Excellent Ratings; showing one (left) with poor symmetry which is poorly cut and the other (right) with excellent symmetry which is an excellent cut

If you are wondering why a GIA graded diamond will turn out to be of less-ideal cut under an ideal scope, it is because most diamonds are not cut for optimal light performance. Most times, the jewellers sacrifice light performance for carat but do that while meeting the minimum criteria to obtain necessary GIA grading.

Since cut grading reports do not tell the whole story of a diamond’s brilliance, and the cut quality of a diamond becomes clear when viewed under an ideal scope; the Idealscope data is not something you want to neglect if you really care about the cut precision of your diamonds. It is possible that you just might not go ahead with the purchase of that stone with an excellent cut grading (from the grading reports) after seeing its ideal scope image.

Another important report that Whiteflash includes is the Sarin report. This gives you specific measurements of the proportions of the diamond instead of the averaged measurements shown in grading reports; these can be used to verify the measurements in the grading reports.

Whiteflash In-house diamonds

Whiteflash has three categories of in-house diamonds – the Premium Selection, the Expert Selection and the “A Cut Above” diamonds. Whiteflash promises to bring to their customer’s super ideal diamonds; that is, diamonds excellent cut precision and optimal optical performance. They do that with the “A Cut Above” diamonds, which is their signature diamonds. These diamonds are the best of the best.

After the manufacturer evaluation and also going through the stringent process of laboratory grading, each diamond must also go through more stringent internal Whiteflash review to be listed as an “A Cut Above” diamond. The internal tests include: checking light performance tests using ASET and Ideal-scope imagery; checking for optical symmetry of Hearts & Arrows, ensuring that the diamond exhibit negligible fluorescence; checking that the diamond does not have significant light leakage; checking for clarity features that may impact light performance and more.

Because of these stringent checks, very few AGS triple ideal diamonds (and even fewer GIA Triple Excellent diamonds) can make it into the Whiteflash “A Cut Above” diamonds. Thus, you can pick a diamond randomly from the “A Cut Above” diamonds, and you’ll find that it has unsurpassed performance. Because of their commitment to providing super ideal diamonds, Whiteflash has the largest collection of super ideal diamonds (whether online or traditional retailers).

The Whiteflash Premium selection holds diamonds that possess GIA triple excellent rating, and that can easily pass for ideal and super ideal in some other stores. However, these stones may have small distortions in the H&A patterns, as a result, Whiteflash drops them from the “A Cut Above” diamonds.

The same can be said of the Expert Selection diamonds; some of these stones may have AGS ideal ratings, but because of small light leakage, Whitflash downgrades them from their super ideal “A Cut Above” diamond to their Expert Selection category.

Virtual Select Diamonds

A few of the diamonds in Whiteflash are not in-stock diamonds. Rather they are owned and held by some of their suppliers; as a result, you’ll find that these diamonds do not feature as much information as the Whiteflash in-house diamonds. If you are interested in any of the diamond, Whiteflash will have the diamond shipped to their lab where they will go over it with their experts and advice you accordingly.

Products

You’ll want the ideal shop to have a good number of items so that you’ll have a huge selection to choose from. That way, you are more likely to find items that meet your specs. It’s no different for online jewellery retailers.

In Whiteflash, the different product categories, and the items you’ll find in each category are as follows:

• Diamonds

Whiteflash are, first of all, about diamonds. So the first category of products is loose diamonds. You’ll find all the popular diamond shapes – Round, Princess, Cushion, Oval, Radiant, Emerald, Asscher, Pear, Heart, and Marquise. In this product category, you can also decide to shop from the premium diamond collection – the “A Cut Above” diamonds. You’ll find “A Cut Above” Hearts and Arrows (round) diamonds, “A Cut Above” Princess diamonds and more.

• Engagement Rings

For your engagement rings, Whiteflash offers all the most important styles. You can choose Solitaire Engagement Rings, and have the simplicity of a single central stone shining brilliantly from its setting. You can also choose the more sophisticated Halo Engagement Rings that have smaller stones framing the central stone for more carat and brilliance. You can also choose the 3 Stone Engagement Rings which gives you two smaller stones (or another precious gem) flanking the central stone. If you choose to have the sparkling brilliance all the way around the band; you can choose the Pave Engagement Rings, where you can have small diamonds lining the sides of the band.

You can also select Custom Engagement Rings, where you can design a personal ring. You’ll drop your ideas, and Whiteflash team of highly skilled and experienced craftsman will bring those ideas to fruition to provide you with an elegant ring that’s all about you. You may also shop designer engagement rings from the top designer labels that Whiteflash sells, which includes Simon G, Danhov, Ritani, Verragio, Tacori, Vatche, and Ajaffe.

It is in this section that you can shop for your wedding sets. Whiteflash carries them in all styles. You may get a classic Solitaire engagement ring matched with a simple colour-matching band, or you may choose sophisticated styles like a to pave engagement ring with a matching eternity wedding band.  Getting wedding sets is better than getting an engagement ring and wedding ring separately because the wedding sets are specifically designed to fit flush together.

• Wedding Rings

You’ll want to proceed from engagement to wedding; and Whiteflash has you covered for the big day also. In the wedding ring category, you’ll find Women’s Wedding Rings and Men’s Wedding Rings. These include diamond wedding rings, classic wedding rings, and eternity wedding rings.

If you’re into designer products; Whiteflash has excellent wedding rings collections from other designers such as Simon G, Ritani, Verragio, Tacori, Vatche, Benchmark, and Ajaffe. Some of these designers include distinctive elements that make their collections unique and recognizable.

You may have your wedding ring in any of the traditional precious metals such as gold (white gold, yellow gold, and rose gold) and platinum, and palladium; or you may choose alternative metal such as titanium, cobalt, and tungsten.

• Jewellery

For the non-rings collections, you’ll find diamond earrings which include diamond studs, diamond hoops, diamond drops, and diamond halos. Other items you’ll find in this jewellery category include diamond pendants, diamond necklaces, diamond bracelets, diamond bangles, anniversary rings, right-hand rings, men’s jewellery (such as cuff links), and gemstones & pearls. You may also find pieces from other designers including Tacori and Simon G.

Payment and Financing

Prices

You might find that the price of items in Whiteflash is on the high side. It’s understandable considering that stones that some retailers may list as super ideal may not meet that grading in Whiteflash. The company is quality driven, and will not compromise on cut precision to save carat, and hence to make more profits. That said, some items are competitively priced, but you’ll find that many are not. Unfortunately too, Whiteflash does not have a diamond price match program like some of their competitors.

That said, if you’re bent on low prices, you may be turned off by prices in Whiteflash; but if you’ll be bent on getting the highest possible value for every credit unit spent, then Whiteflash is where you should be shopping for your diamond jewellery.

Payment Method

The ideal retailer should support a host of banking options that can be used to conveniently make a payment from wherever you may be shopping from.

The banking options you can use depend on your location. Whiteflash accepts Visa, MasterCard, American Express, Discover, PayPal and Bank Wire Transfer for purchases made in the USA and Canada. For all other purchases (from outside the US and Canada), only bank wire transfer is accepted. However, Whiteflash may accept credit cards from the UK, Australia, New Zealand, and Singapore; but you’ll need to reach out to their customer support service for directives.

It means making payment will be a breeze if you are in the US or Canada but may not if you are anywhere else. In fact, it is not uncommon to find customer reviews where certain international customers are left frustrated when their foreign credit cards are rejected. It should be noted that accepting only bank wires for international purchases is not peculiar to Whiteflash; it’s a pretty common practice in the online diamond retail industry. However, given the inconvenience to customers, these retailers can do well to look at supporting convenient alternative payment methods.

That said, the wire transfer payment is incentivized – you’ll a discount of 3% when you pay for your order by wire transfer. This can result in substantial cost savings if your order is big. It should be said that the discount is more than what most of the competing online diamond jewellers offer for wire transfer purchases (which is 1.5%).

Financing Options

If you must get a diamond ring or other piece of jewelry but you’re unable to totally cover its cost at the moment; the sad reality is that you may be have to forgo the piece. Not quite. Whiteflash has financing options for you, which allows you to get your desired jewelry piece and complete payment later.

The two financing plans they offer are:

• Flex Plan – This is a popular interest-free plan that requires you to pay only 20% of the order cost, while the balance will be paid in three equal instalments every 30 days. This gives you a total of 90 days to complete payment. The only condition is that to qualify for the Flex Plan your order must exceed $1,500.
• Affirm Financing Plan (the US only) – This is a plan that allows you to spread payments out over 3, 6, or 12 months. The good part of the Affirm Plan is that you don’t need a high order amount to qualify for financing (you can secure financing for any order amount). However, it is not interest-free; depending on your credit profile, you may qualify for full or partial financing at rates between 10 – 30% APR.

Shipping

Shipping is a very important element of online shopping. Customers want to pay as little as possible for shipping, and they don’t want to wait too long to receive delivery of their package. Thus, a review of an online shop is not complete without examining its shipping cost and shipping time.

Whiteflash ships to all over the US, including APO, FPO, and DPO location, as well as to over 70 international destinations. Whiteflash uses FedEx for the US and international shipping but uses US Postal Service Priority Mail for military shipment. Given that the merchandise being moved is expensive; Whiteflash shipping comes with complimentary (free) insurance to all locations.

In terms of shipping times, Whiteflash ticks the box, as they endeavour to meet or beat the delivery times included in the product descriptions. Because of this commitment, they have very short order processing times. All in-house diamonds (A Cut Above, Expert Selection and Premium Select diamonds) are shipped the same day the orders are placed, as long as the order is placed and payment received before 2 pm. Virtual select diamonds are shipped the same day the diamond is approved (if payment is gets to them before 2 pm of that date). Custom items take time to be built, so they’re available for shipping in about a month.

After the items are processed and shipped out, international package may take 2 – 3 business days to get to their destinations, while US customers will usually get their package the next day. Deliveries to military addresses are done only on Fridays, and may take as much as three weeks. Saturday shipping is available for US addresses but it will attract $30. Besides the special weekend (Saturday) delivery, all shipping is free for new purchases (and servicing for the first year).

Where free shipping is not applicable (for example, shipping your ring back to you when you send it for servicing after one year of the initial purchase), the shipping and insurance costs are as follows:

• Domestic Shipping: $35 as shipping cost, and 0.3% of the price of the item as insurance cost. If the item cost $5,000.00; total cost will be $35 + $15 (which is $5000 x 0.003) = $50.
• International shipping: $50 as shipping cost, and 1% of the price of the item as insurance cost. If the item cost $5,000.00; total cost will be $50 + $50 (which is $5000 x 0.01) = $100.

The list of countries that Whiteflash ships to is: Anguilla, Antigua & Barbuda, Aruba, Australia, Austria, Bahamas, Bahrain, Barbados, Belgium, Belize, Bermuda, Bonaire, British Virgin Islands, Brunei, Canada, Cape Verde, Cayman Islands, China, Curacao, Cyprus, Denmark, Dominica, Faroe Islands, Fiji, Finland, France, French Polynesia, Germany, Gibraltar, Greece, Greenland, Grenada, Guam, Hong Kong, Iceland, Ireland, Italy, Jamaica, Japan, Jordan, Malaysia, Monaco, Macau, Marshall Islands, Mauritius, Montserrat, Netherlands, Netherlands Antilles, New Zealand, Norway, Papua New Guinea, Philippines, Poland, Portugal, Puerto Rico, Qatar, Saipan, Saudi Arabia, Scotland (U.K.), Singapore, Seychelles, Saint Maarten, South Korea, Spain, Sri Lanka, St. Barthelemy, St. Kitts & Nevis, St. Lucia, St. Vincent & the Grenedines, Sweden, Switzerland, Taiwan, Thailand, Trinidad & Tobago, Turks & Caicos Islands, U.S. Virgin Islands, United Kingdom, United Arab Emirates, Vatican City, Vietnam. However, the maximum purchase limit differs from country to country and range from $5,000 to $50,000.

While Whiteflash bears shipping cost as well as shipping insurance costs, the customer is responsible for applicable Customs fees, taxes and duties. It should also be said that Whiteflash method of delivery is Fed Ex “Hold for Pickup”. This means the package will not be delivered to your door, but to a staffed Fed Ex location where you’ll have to go to and show identification in order to receive the package. While it may not be super convenient, it is strictly for security purposes.

Returns

In the interest of customer satisfaction, legit online stores offer “money back guarantees” that allows customers to return merchandise that they are not totally satisfied with and get a refund of their payment. In this regard, the online jewellery industry is no exception. Though returns in the industry are rare, there is still a need to look out for a returns policy. There’s the possibility that you may be sent a damaged item, or you may simply have a change of mind about the purchase. Whatever the case, you can rest easy knowing that you can return the item and get a full refund.

Whiteflash has a return policy that makes for good reading in many aspects. If you opt to return any item, call customer service, and you’ll be given instructions for securely shipping the diamond back to Whiteflash, as well as a return authorization number (RA#), and a pre-paid FedEx label including insurance.

The allowed returns window is 30 days for all in-stock diamonds, which means that you have a full month from the time of receiving delivery of the item to get it back to Whiteflash. However, for Diamonds from the Virtual Selection category, the returns window is only 10 days. The 30 days window is on par with many of the other online retailers. However, with only 10 days allowed for virtual selection, the customer may find themselves racing against time to get the return to Whiteflash.

There are certain items that cannot be returned. These include jewellery items that have been modified to customer specified requirements (other than normal sizing or engraving), non-catalogue special order items, and full eternity rings.

Other Services

There are other services offered by Whiteflash that may make them the ideal store for you. These include Life Time Trade Up, One Year Buy Back, Customer Loyalty Program, and One Year Service Plan.

Life Time Trade Up

Well, it’s true that you can get too used to something, and it will no longer give that initial excitement. That is even true for diamonds. But that shouldn’t be a problem because Whiteflash has a trade-up program that allows you to exchange your diamond for another sparkling delight. In Whiteflash, no matter how long you’ve had the diamond for, as long as the diamond is undamaged and you still have the original diamond laboratory certificate, you can choose to return it to Whiteflash for another diamond of equal or higher value.

True, other retailers have trade-up programs, but none of them measures up to Whiteflash’s program. Usually, these retailers will require that the new diamond you’ll be getting must be twice the amount of the stone you are returning. What is more, Whiteflash may even consider trade-up for diamonds purchased elsewhere.

One year buyback Guarantee

If for reasons you want to sell your Whiteflash in-house diamond within one year of its purchase; they will examine it and, if it passes, will buy it back at 70% of the diamond’s purchase price.

Customer Loyalty Program

Word of mouth is one of the primary ways the Whiteflash brand is propagated, and they have a cool referral program to ensure that the propagation continues. As an existing customer, if you refer a friend who makes a purchase of over $2,000, Whiteflash will reward you with a check of $100. You get such a check for every qualifying new customer.

Also, if you’ve purchased from Whiteflash in the past, you’ll be eligible to receive a Customer Loyalty Discount of $100 on other purchases from them over $2,000.

One Year Service Plan

All Whiteflash pieces of jewellery are backed by a one-year service policy. This policy covers not only refinishing and repair needs due to a manufacturing defect but also due to normal wear. As it is a one-year policy, it only covers the one year period from the time of delivery of your Whiteflash jewellery. Whiteflash will take care of all repairs cost. They will also cover return shipping and insurance to customers in the US and Canada.

That said, being that jewellery should last for years (even decades), a one-year complimentary servicing seem utterly inadequate.

3 Year Ultimate Care Plan

If you sign up for this program, you’ll pay just a token, and you’ll be able to send in your diamond ring for any repairs that it may need if it cracks/ breaks (due to faulty workmanship) or gets damaged (due to normal wear). The token you pay is a one-time payment, and depends on the original price of the ring (for example it’s $25 for items of $100.00 – $199.99; it’s $45 for items of $400 – $600; and it’s $70 for items of $1,000.00 – $1,499.99).

However, the token that is paid for the care plan does not compare to what would have been paid for some repair work that is covered by the plan. For example, replacing a quarter or half shank cost $95 – $275; replacing a clasp or link cost $55 – $185; and replacing a damaged or cracked stone may cost $95 – $975. These and many more repair works will be enjoyed free of charge under the Care Plan.

Customer Support Service

Every legit diamond/jewellery retailer should provide channels for contacting them. This is because, with high-end purchases like diamonds, you may have questions that you need to be answered, whether about the merchandise or about some aspect of the company. Issues are also inevitable no matter how efficiently a retailer operates, and you should want to ensure that the company has proven means for resolving customers’ issues.

In this regard, Whiteflash ticks the box. They have a very extensive FAQ section that other online retailers should really emulate. The FAQ covers virtually everything- from the company itself, its certifications and policies, to the product offerings (diamonds and other jewellery), to payment methods and more. If there is any question you have, there’s a pretty good chance it is already covered in the FAQ page.

However, there are times when you have to directly contact the company. Whiteflash provides the regular contact options for this, which includes live chat, email, postal mail and telephone.

For email you may use the email address: Info@Whiteflash.com; and for postal mail, you may send your letters to the mailing address: 2150 Town Square Place #330, Sugar Land, TX 77479.

For obvious reasons, the postal mailing option will definitely not be the favourite option; the email has a relatively shorter response time and will be far better option than the postal mail. However, for instant feedback, you can use the live chat or the telephone service. For the phone service, Whiteflash provide toll free lines so you don’t have to worry about charges when contacting them. US toll free line is 1-877-612-6770, while the international line is 1-832-252-6770. Whiteflash also has a strong social media presence, and can be reached via all the popular social media platforms.

Summary

If I am to define Whiteflash in one sentence, I’ll say: Whiteflash is a legit online jeweler that is home to true super ideal diamonds. They really prove that they are the “lords of the online rings”. They have excellent products from designer brands. Of their in-house diamonds, the “A Cut Above” collections feature superb cut precision and optical performance, making them real super ideal diamonds, and the best you’ll find anywhere. Their other collections (Expert selection and Premium collection) are also top notch, with many of the stones having AGS triple excellent ideal grading. Another thing that sets Whiteflash apart is that for every in-house diamond, they provide its optical performance imagery and other technical reports, so that you can prove its cut quality for yourself. They also provide extensive customer education such that when checking out diamonds, you’ll know to look out for the details that the very pros look out for.

Excellent quality stones are completed with excellent services. Whiteflash offers free shipping, and free returns, good financing options, lifetime trade up warranty, servicing plan and more.

If there’s really anything that would stop you from looking at Whiteflash when shopping diamonds, it will be their relatively higher prices; but even that should not hold you back when you consider that what you’ll get is top quality.