Pretty Tonight Review : Is Legit or Scam? 2024

Do you have an event tonight that you’ll want to grace with casual wear? Then you’ll want to look pretty tonight.

PrettyTonight advertises as a professional global online store committed to providing customers with high-quality, trendy fashion products at favourable prices along with a class-leading customer service experience.

Trendy fashion products, high quality, favourable prices, and top-notch customer service are the promises of Pretty Tonight; those are some things you’ll want from the ideal online fashion store. However, the big question is whether these promises of Pretty Tonight are just adverted blurbs, or whether PrettyTonight does deliver.

In the first place, is Pretty Tonight legit, or is it just another scam store designed to rip off unsuspecting customers?

Yes, Pretty Tonight is legit. And it is not a scam because they will never steal your money or not ship the items you purchased from the store. But that does not mean they do not send low-quality materials, continue reading to know what customers are saying and what we found out.

This Pretty Tonight review will examine Pretty Tonight in order to provide the information that will help you answer these questions.

Pretty Tonight review at a glance

• prettytonight.com
• A brand new online women fashion store launched in 2019
• Focuses on casual women wear
• Prices are competitive
• Offers a number of price-slashing promos
• Supported payment methods are PayPal and Credit/ Card
• Ships to worldwide locations
• Offers free standard shipping to the US for orders over $49
• Allows items not 100% satisfactory to be returned, with a 30 day (from delivery) return window
• Customer support is available via email (service@prettytonight.com)

What is Pretty Tonight?

There are many online fashion stores out there; and Pretty Tonight is one of the latest additions. The more the merrier? Pretty Tonight was launched only recently (August of 2019). Pretty Tonight advertises as a professional global online store for the latest women’s dresses, hoodies, sweaters, cardigans, coats & jackets, etc.

Is Pretty Tonight legit

When it comes to making purchases online, you cannot be too careful. There are many fraudsters in cyberspace that have been ripping off unsuspecting customers. Thus, before any purchase, you’ll want to make sure that the store is legit. So the simple but big question is whether Pretty Tonight is legit.

While many reviewers easily throw the scam label at stores that have one or two failings, we usually follow a more objective approach and look at the store in its entirety.

Usually, our first check of a legit online store is usually legality. This is because online stores that are powered by 100% legal companies are less likely to be scams. Unfortunately, Pretty Tonight does not come shinning as we’ll want. This is not because it is not operated by a 100% legal Company, but because like many online fashion stores, it does not say anything about its owner/ operator. More so, searching for the owner of the website was fruitless, as the website hides this information using Domains by Proxy LLC. So at best, whether Pretty Tonight is owned and operated by a 100% legit Company is inconclusive.

Another check of a legit online store is the test of time. This is because scam stores are usually short-lived. It is only a matter of time before scamming activities are discovered; and with such discovery, the affected store will naturally die. Unfortunately, Pretty Tonight also does not come out shining in this test of time. This is not because it has been called out as a scam store.

Rather it is a new online store; its domain was registered in the second half of this year (2019). While Pretty Tonight does not have the long operating record to make it pass the test of time, it should be remembered that every one of the online stores with the long operating records had a start.

Another check of a legit online store is usually visibility and industry-wide recognition. This is because the scam stores operate largely in the shadows. Unfortunately, Pretty Tonight also does not come out shining in this regards. You’ll not find Pretty Tonight featured by any of the popular industry watchdogs. We’ll chalk this on its relative newness on the fashion scenes.

However, a silver lining is that at the time of writing this review, Pretty Tonight had an Alex rank of just over 1.3 million. Alexa ranks of less than one million show that the website has decent user traffic. Thus, for a relatively new website, the just over 1.3 million rankings of Pretty Tonight is not too bad; and shows that the online store is not “in the shadows”.

However, the ultimate check of an online store is usually fitness for purpose. This is because the scam stores are designed to rip off people, and only legit stores will deliver real and functional products when a customer places an order with them. Thankfully, Pretty Tonight passes this all-important legit check. When you place an order in the store, you’ll receive delivery of real products, which (most often than not) are largely functional.

That said; while the owner of the website is unknown (hidden), and its relative newness means it does not have industry-wide recognition or a robust operating record, that it fulfils orders with real and functional products means that it is a legit online fashion store.

Is Pretty Tonight safe?

A legit online store will definitely not rip you off. But a store ripping you off shouldn’t be your only fear. Another important consideration should be whether the store is safe. This is because, except it is also safe, the sensitive data that you share with it (such as your personal information and credit card details) will leak out, leaving you exposed to all the fraudsters out there. Thus the ideal online store should both be legit and safe.

Thankfully, this is one area where Pretty Tonight does come out shinning. It says that it implements a variety of security measures including offering the use of a secure server. It adds that all supplied sensitive/ credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into its Payment Gateway providers’ database only to be accessed by authorized personnel.

Suffice it to say that SSL technology is the industry standard for ensuring the protection of data being transmitted over the internet. A private channel is created that blocks off third parties, while the data is encrypted with bank-grade encryption protocols being sent through the channel.

Also, after a transaction, your private information (such as credit card details, social security number, etc) is not stored on the servers of Pretty Tonight. Lastly, the servers and the website are security scanned and fully verified independently by McAfee Secure (from Symantec) on a daily basis to ensure that users are protected online.

That said; it is safe to say that Pretty Tonight is safe.

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Products

When making purchases, customers usually want one-stop stores; which are stores with a wide variety of products, and that can allow them to get their related products in one place. Being able to get your fashion needs in one place is convenient, as it saves you the stress of checking multiple stores. It also comes with cost savings; as you’ll be able to get big order discounts as well as savings from shipping (paying to ship one order instead of paying to ship multiple orders from multiple stores).

Pretty Tonight holds its own in terms of the product range. It focuses on women clothing; especially casual wears. When shopping in Pretty Tonight, the products categories (and the products you’ll find in each of the categories) are as follows:

• Sweaters and Cardigans
• Tops – Blouses and T-Shirts, hoodies and Sweater shirts, Sweaters and Cardigans
• Pants
• Dresses – Vintage Dresses, Casual Dresses, Maxi Dresses, Midi Dresses
• Outwears – Hoodies and Sweatshirts, Sweaters and Cardigans, Coats and Jackets
• Shoes and Accessories

While Pretty Tonight does quite well in its range of products, it does not provide the full gamut. For example, in the apparel section, you won’t find activewear, swimwear, or intimates. You’ll also find that Pretty Tonight is lacking in terms of non-apparel fashion products. For example, you won’t find jewelry or beauty products.

When shopping, it is not enough to consider the product range it’s also important to consider the size of the inventory in each product section. For example, if a store sells dresses, you’ll not want to find only a few styles; rather you’ll want to find scores or hundreds of styles so that no matter your style preference, you’re more likely to find something that you like.

In this regards, Pretty Tonight also comes out wanting. In the Tops category, it holds good numbers. At the time of writing this review, the Blouses and T-Shirts section held over 350 items, but the dresses category held scores of items in each of its sections. The Pants categories also held only casuals, numbering only 59. The non-apparel category fared worst. The Shoes and Accessories category held only 8 products – 2 boots, 1 bag, 2 scarves, 2 gloves, and 1 head warmer.

Buying from Pretty Tonight

It is also simple to make a purchase in Pretty Tonight. You don’t even have to register and create an account because Pretty Tonight supports Guest Checkout. This is a good feature for shoppers who won’t want their information stored by an online store. However, there are certain advantages to having an account, such as personalized service.

If you do choose to register, you’ll find the process simple and straightforward. You can register with your email, or with your Facebook and Google+ account.

Even if you are new to an online purchase, buying from Pretty Tonight shouldn’t be a problem. You’ll have to browse through the product categories to discover your item. Clicking on it will take you to the product description page, where you’ll find every detail about the particular item. You can then choose your size and colour, and then add the item to your shopping cart. Pretty Tonight does not offer customization, so size and colour changes are the only things you can make to the product.

At any time, you can click on the bag icon on the page to go to your shopping cart. From there, you can then proceed to checkout. You’ll then have to submit your shipping information, so that applicable shipping cost can be calculated. You’ll then be shown your order total. The next step is to select a payment method and complete payment.

Interestingly, Pretty Tonight advertises that when an order is placed for an item that is out of stock, you’ll be automatically refunded. This is a very good one that most other fashion stores can emulate. Many online fashion stores will only try to make the item available, and in the process, delivery will be significantly delayed.

Pricing and Related Policies

Prices

No shopper will want to throw money away. Thus, the ideal online store must be perceived as reasonably priced. In this regards, Pretty Tonight says it provides high quality, trendy fashion products at favourable prices.

Looking at the prices of listings, there is no doubt that Pretty Tonight is competitively priced. For example, at the time of writing this review, most of the dresses were priced $22.90 – $34.99, most of the Tops were priced $19.99 – $31.99, while the outwears were priced $21.99 – $39.99.

Promotions

The search for the best deals takes shoppers to online stores that run a lot of promotions. This is because promotional offers allow customers to get items for significantly less than the items’ going rate. Thankfully, Pretty Tonight comes out as an online fashion store that runs a lot of promotions.

For example, at the time of writing this review, the following promotions were announced in the landing page of the website:

• A “Merry Christmas” offer that promised 12% off $129 orders and 20% off $299+ orders
• A special promo that promised 5% off $59+ and 10% off $99 orders

However, as it is in every online store, the promotions are time-specific – only running within a specified period of time. Thus, to know what particular promo is running at any time, you’ll have to regularly check the website.

Payment Methods

When it is time to pay for your order, you won’t want a headache, so you’ll want to find a range of convenient payment methods. Pretty Tonight does well in this regards. It does not break the roof with a long list of payment methods, but supports the popular that you’ll be able to use no matter where you are making your purchase from. You can pay for your Pretty Tonight order with PayPal, or with Credit/ Debit cards. All the popular cards are supported, which includes Visa, Maestro, American Express, Mastercard, Diners Club, and Discover Card.

Shipping

After placing an order in an online fashion store, it will be moved (at a later time) from the store’s facility to your shipping address.

Thus, it’s important to consider whether the store ships merchandise to your address, how long it’ll take to receive delivery of your order, and how much it will cost.

Shipping Destination

If an online store does not directly ship to your location, you may as well use another store because it’ll be unnecessarily difficult to receive your order. In terms of shipping destinations, it’s fine that a store ships to many worldwide locations so that your location is more likely to be covered.

Pretty Tonight does well in this regards, as it is a world-facing fashion store that ships merchandise to about 240 countries. There’s virtually no place of the world that you’re resident in that Pretty Tonight will not ship your order to. Interestingly, Pretty Tonight also ship to P.O. Boxes or military (BFPO or APO/ FPO) addresses.

Delivery Times

It is not enough that an online store ships to your location, it is also important that delivery is fast. This is because there is no customer that will place an online order and will be willing to wait forever for it to be delivered.

Delivery time consist of order processing time and shipping time. The former (processing time) is how long it’ll take the store (from when you place the order) to prepare your order and dispatch it for shipping, while the latter (shipment time) is how long it’ll take your order (from when it ships) to get to your address.

In this regards, Pretty Tonight takes 1 – 5 business days to process most orders, while some may take up to 7 business days. The shipping times vary depending on the country the order is shipping to, and the selected shipping option. There are different shipping options – Flat Rate shipping, Standard shipping, Expedited shipping, and Priority Direct Mail. The shipping times are as follows:

• Flat Rate Shipping: US and Canada (8 – 15 business days); many Europe countries (10 – 20 business days); Russia, Italy, Brazil, Argentina, Chile, Mexico (15 – 35 business days); all other countries (10 – 25 business days)
• Standard shipping: Latin America, excluding Brazil (7 – 15 business days); Russia and Brazil (10 – 25 business days); all other countries (5 – 8 business days)
• Expedited shipping (DHL/ UPS): worldwide, excluding Russia and Brazil (3 – 7 business days)
• Priority Direct Mail: available in only a few countries; and it takes 5 – 18 days

Note that shipping to P.O. Boxes and military addresses is only via standard shipping.

Shipping Costs

Yet, another important shipping consideration is shipping cost. The total cost of any online purchase is the item’s cost and its shipping cost. Thus when the shipping cost is too high, and item can easily be deemed too expensive to acquire even if its price was acceptable. That said; the ideal online store should have shipping costs that are as low as possible.

In this regards, Pretty Tonight does not offer flat shipping rates. How much you’ll pay for shipping varies. It depends not only on your shipping address and selected shipping option but also on the weight of your order. Thus, you’ll find applicable shipping cost at checkout, after you have added your items to your cart, and inputted your shipping information.

The lowest possible shipping fee is $0.00, which is free shipping. Pretty Tonight offers free shipping. However this does not apply to every country. Thankfully, it is very much available for standard shipping of orders to the US of A.

Also, not only is free shipping offered, but it comes with a low minimum purchase requirement of $49+. That is, you’ll have your orders shipped free of charge if the order is over $49. This is a relatively low requirement, meaning that you’ll not have to overspend in chase of free shipping.

Return

Many shoppers still fear online purchases because it does not allow for the item to be physically assessed before the purchase. The fear is that the order may arrive and may not meet certain expectations. This is a valid concern. As such, online shoppers gravitate towards the stores that’ll allow them to return any item that is not totally satisfactory and gets a replacement item or a refund of payment.

Thankfully, Pretty Tonight allows returns. It says that its offer is comprehensive as it covers: “stains, zipper malfunction, ripped or torn, poor quality materials, obvious colour difference, a major difference between photographed product and the product received”.

Eligible Returns and Conditions

However, it is not every item that is purchased in an online store that can be returned. That said; you’ll not want too many return restrictions so that you’ll not receive an item that you’ll rather return but cannot.

In this regards, Pretty Tonight advertises that “final sale products, swimwear, lingerie, accessories are not eligible for return or exchange”. There is nothing out of the ordinary here, because you’ll find these items also restricted (for hygiene reasons) in other online fashion stores.

The only thing that may cause you to raise the eyebrow is that Pretty Tonight does not offer swimwears and lingerie, yet it lists these items among items that are ineligible for returns. This may be suggestive that Pretty Tonight will offer these items in the nearest future.

Also, even when items are eligible for returns, they must meet certain conditions to be accepted by Pretty Tonight. The items will need to be unused, undamaged, and unaltered. Also, all tags must be intact, and the items must be returned in the original packaging.

Return Process

If the item in your order that you want to return is eligible for a return, you’ll want to find an easy return process. You won’t want a difficult return process that’ll add to the frustrations of receiving an unwanted item in the first place. Thus, the ideal online store should have an easy return process.

In this regards, Pretty Tonight does somewhat well. To return an item in your order from the fashion store, you’ll have to first contact them about it and get a return authorization. It should be said that Pretty Tonight does not have a “no questions asked policy”; you’ll have to explain yourself and state your reason(s) for the return. In your return request, you’ll have to adequately describe the issue, and also include pictures that display the problem.

Interestingly, unlike some fashion stores that only accept returns for faulty items, Pretty Tonight accepts returns for buyer’s remorse (situations where the item is not faulty but the customers have a change of heart or simply does not like the item).

Pretty Tonight will review your return request and get back to you within 24 hours. If approved, the approval email will carry the return instructions as well as the return address. You can then proceed to package the item appropriately and ship back to the return address. You can use any shipping carrier. But after shipping the return package, you’ll have to go back to Pretty Tonight and update the return tracking number.

Return Window

However, you won’t have forever to decide on what item you’ll keep and which you’ll return. This is because only items that are returned to the store within a time frame are accepted and refunded. That said; you’ll want an extended time period so that your returns will not get back late and be rejected.

Pretty Tonight does relatively well in this regards as it offers a 30 days return window. That is, for a returned item to be accepted by Pretty Tonight, it’ll have to get back to its fulfilment centre within 30 days from the day of receipt of an unwanted item.

This is like the standard return window in the industry; so you shouldn’t be pressed with time if you have a Pretty Tonight order that you’ll rather return.

Return Cost

When you have to return an item to its retailer, you won’t want to find prohibitive costs. Thus, the ideal online fashion store should have return costs that are as low as possible. Return costs usually consist of restocking fees and return shipping fees.

Thankfully, Pretty Tonight does not have restocking fees. However, there is a return shipping cost which customers are responsible for. Since Pretty Tonight does not provide Return Shipping Labels, the cost of return shipping will vary depending on how much the shipping carrier used charges.

Return Processing and Refund

After returning an item to its retailer, you won’t want to be kept waiting for too long for the refund or the replacement item. Thus, the ideal online store should quickly process the returned item, and follow it up with fast issuance of refund or sending of the replacement item.

It will seem that Pretty Tonight does well in this regards. It advertises after the return package is received, it takes 1 week to process it, after which it issues the refund immediately. However, there is always a waiting time for the funds to reflect in your account. Where the original purchase was paid for by credit card, this waiting time could take 2 weeks.

Customer Support Service

Some customers who use an e-commerce platform will have questions about one or more part of the platform, and they’ll need good answers to these. Also, others will have issues with their orders; and they’ll need these resolved if they are to continue as customers. Thus, the ideal online fashion store should have an effective customer support service for answering the questions and resolving the issues that its customers may have.

In this regards, e-commerce platforms usually come with a combo of self-help resources and direct help channels. Thankfully, Pretty Tonight is not different.

The first place to go if you need help is its FAQ page. The self-help resource holds answers to many of the questions that users have asked in the past. The FAQ covers such topics as Accounts, Ordering and Payment, Size, Shipping & Delivery, and Return & Exchange.

However, the FAQ is not very detailed. And even at that with some issues, you’ll have to directly contact the customer support. For that PretttTonight supports an email service. You can send them an email directly from your email account using the email address: service@prettytonight.com

Pretty Tonight promises to swiftly respond to all submissions (within 24 hours), and they largely live up to this. However, it is still disappointing that there is no support for instant feedback support channels such as Telephone support and Live Chat.

Pretty Tonight Complaints

“Complaints” is always a part of our reviews. This is because what other customers have to say about a store can give good insight into how well the store operates. Where complaints are too many, the store probably does not perform as well as customers expect; and when complaints are few, the store probably performs relatively well.

For the complaints section, we always go to the independent customers’ reviews like Trustpilot and Sitejabber. For this review, we searched and searched, but found nothing. Not that there were no complaints, but there were no reviews of Pretty Tonight to be found in any of the numerous review platforms online. This will be because Pretty Tonight is relatively new onto the scenes.

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Pros

• Offers Guest Checkouts allowing customers to make a purchase without creating an account
• Offers a range of clothing that includes Dresses, Tops, Pants, Outerwear, etc
• Prices are competitive
• Offers a lot of price slashing promotions
• Convenient payment methods are supported (PayPal and Credit/ Debit cards)
• Offers free standard shipping to the US
• Offers a low $49+ minimum order requirement for free shipping
• Returns are allowed not just for damaged items but also for buyer remorse
• Return window is relatively long (30 days from delivery date)
• Customer support is available via email (service@prettytonight.com)

Cons

• Its non-apparel section is very limited – only a few shoes and gloves and scarves are offered
• Does not provide return labels for making easy returns
• Instant feedback support channels (like Telephone service and Live Chat) are not supported

Conclusion

Pretty Tonight is one of the newest additions to the women fashion wear online stores. It provides dresses, hoodies, sweaters, cardigans, coats & jackets, etc. However, you’ll find Pretty Tonight very limited. It does not hold swimwear, intimates, and activewear. Also, the non-clothing section holds few items that it is almost non-existent.

In terms of service: Pretty Tonight ships to virtually every part of the world; making an order is easy-breezy; delivery time is relatively okay; free shipping is offered, and with a relatively low $49+ minimum order requirement; and if you’re not satisfied with an order, Pretty Tonight will accept it an issue a replacement or refund if it is returned within 30 days of delivery date.

When you hit brick walls you can reach out to the customer support service via email; and you can expect to receive a response within 24 hours.