FashionMia Review 2024: Legit or Scam?

FashionMia is a Toronto-based e-commerce company that sells modern, appealing, and inexpensive women’s apparel. Fashion Mia was founded in 2010. It is one of the China-based cross border stores in the market. It offers fashion products which include clothing and accessories to customers all over the world.

The main issue is whether Fashion Mia’s modern and seductive fashion styles are really available at low price points and whether these are genuinely presented.

FashionMia says that it believes that “every woman has the right to dress well, and shouldn’t have to spend a lot to love how she looks”. Looking irresistibly modern and just got affordable, with Fashion Mia. It is out to provide customers with modern and irresistible fashion items with high quality and totally affordable prices.

Also, if FashionMia does hold irresistible and affordable clothing, do they feature high quality? What about the service, does Fashion Mia offer the top service that we’ll expect of the ideal online store (such as easy ordering, fast delivery, easy returns, effective customer service, etc)? In the first place, is FashionMia legit or is it just another scam front?

Yes, FashionMia is legit. It is not a scam that will never steal your money or not ship your item. It is a very popular and reputable fashion store. Continue reading to know why they are legitimate and what customers are saying

This FashionMia review will examine FashionMia in order to provide the information that will help you answer these questions and more.

FashionMia review at a glance

• Website: fashionmia.net
• A China-based fashion brand founded in 2010
• Focuses on women’s clothing offering clothing (tops, bottoms, dresses, etc) and accessories (bags, jewellery, etc)
• Accepted payment methods include PayPal, credit cards, Western Union, and Wire transfer
• Ships merchandise to worldwide locations
• Offers free shipping (for orders of $79 and above)
• Accepts returns for exchanges and refunds if made within 30 days of the delivery date
• 24/ 7 customer support is available via email

Is Fashion Mia legit?

With cyber fraudsters also using fake stores to rip off unsuspecting customers, before making any online purchase, it’s wise to determine that the store is legit. So the big question here is whether FashionMia is legit. The short answer to that is “Yes”.

Our first check of a legit online fashion store is usually legality. This is because stores that are 100% legal are less likely to be scams. Interestingly, Fashion Mia ticks this box. FashionMia is owned by Fashion Icon Trading Limited which is a company incorporated in Hong Kong as a Private Company limited by shares.

However, the ultimate check of a legit online fashion store is the fulfilment of orders. This is because scam stores are set up to rip off customers, and so do not fulfil orders; while it is only legit stores that will deliver real and functional products when orders are placed. Interestingly, Fashion Mia also ticks this box. Customers who place an order will receive delivery of their orders, and the products delivered are largely satisfactory.

True, you’ll find some no-delivery complaints, but no-delivery is the exception rather than the norm. Also, you’ll find complaints of customers dissatisfied with some aspects of their orders, but there’re also many customers satisfied with their orders.

That Fashion Mia is 100% legal and also fulfils orders with real products that many times are a satisfactory show that it is a legit fashion store.

Is FashionMia safe?

FashionMia is safe. When using an online store you’ll have to share sensitive information such as your personal information and credit card details. Given that there are many identity thieves and cyber fraudsters out there, you’ll definitely not want such sensitive data to leak out. Thus, it’s not enough that an online fashion store is legit; it also needs to be safe in protecting the sensitive data that users share with it.

In this regard, FashionMia says that it takes every precaution to protect its users’ information. Thankfully, it does not only talk the talk. For example, when users enter any sensitive data on the platform, that information is encrypted and is protected with the SSL (Secure Sockets Layer) encryption software.

Suffice it to say that SSL technology is the industry standard for ensuring the protection of data being transferred or stored on the internet. Also, servers, where sensitive users’ data are stored, are kept in a secure environment under restricted access.

With the use of SSL technology amongst many other security measures, it is safe to say that Fashion Mia is safe.

Products

Customers usually prefer stores that have a wide range of products, so that they can get the related items they want in one place. Needless to say, that’ll be more convenient than visiting different stores. Also, there are cost savings that come from shopping in one-stop shops.

For example, by getting all your items in one place, you’re more likely to have large orders and benefit from big order discounts. You’ll also have the savings from shipping (that is, paying to ship for one order, instead of paying to ship for multiple orders from multiple stores).

Thankfully, FashionMia ticks this box. It promises to be “your online stop for modern, irresistible, and affordable women’s clothing”; and it provides almost the full gamut of women’s wear. When shopping in FashionMia, you’ll find the following product categories and items.

• Tops – T-Shirts (Long Sleeve Shirts, Short Sleeve Shirts, Sleeveless Shirts, Printed T-Shirts, Striped T-Shirts), Blouses (White Blouses, Lace Blouses, V-Neck Blouses, Printed Blouses, Bell Sleeve Blouses, Hollow Out Blouses), Knitwear, Cardigans, Pullover, Plus Size Tops
• Dresses – Maxi Dresses, Shift Dresses, Bodycon Dresses, Skater Dresses, Lace Dresses, Floral Dresses, Striped Dresses, Vintage Dresses, Plaid Dresses, Vacation Dresses, and Plus Size Dresses
• Outerwear – Hoodies & Sweatshirts, Hoodies, Sweatshirts, Blazers, Trench coats, Coats, Jackets, Cape, Waistcoat, Plus Size Outerwear
• Bottoms – Skirts, Pants, Jumpsuits, Suits & Co-ords, Leggings
• Accessories – Bags (Shoulder Bags, Crossbody Bags, Clutch Bags, Hand Bags, Backpacks), Jewelry (Necklaces, Earrings, Bracelets, Jewelry Sets), Hair Accessories, Scarves, Socks, Hats, Lingerie, Corsets, Bras, Panties, and Men
• Beachwear – Swimwear, One Piece, Bikini, Cover-Ups, Beach Shawl

From the fashion categories, it’s clear that Fashion Mia holds all the clothing types you’ll find at any one stop. Also, you’ll see that FashionMia has Plus Sizes in every product category. Thus, it is one of the few online women’s fashion stores out there that provides clothing for every shape and figure. However, shoes are an obvious omission in Fashion Mia, so it falls short of offering the full gamut.

Interestingly, while FashionMia says it’s a women’s wear store, you’ll find a few men’s wear. These are held in the “men” section within the “Accessories” category. However, you’ll find this section to be very scanty. For example at the time of writing this review, “Men” held only 8 products – 3 jackets, 2 polo shirts, 1 T-shirt, 1 ripped jeans, and 1 bag. Thus, to shop for men’s wear, Fashion Mia is definitely not a place you should be going.

Now that numbers have been mentioned, the ideal fashion store should not only have a wide range of products but should also have a large inventory of each product type. A large inventory of a particular product is necessary for selection needs. That is, with a large inventory in each product section, there’ll be more styles to pick from, and you’re more likely to find something that matches your style preference.

Thankfully, FashionMia barely ticks this box. It does not blow off the roof with its numbers, but it holds a relatively okay inventory that’ll satisfy many a selection needs. For example, at the time of writing this review: over 1500 unique items were listed in the dresses category, over 830 unique items were listed in the Tops category, and 200 items were listed in the Outerwear category.

Buying from FashionMia

It is very simple and straightforward to order from FashionMia. Discover the products you like by browsing through the product categories, or using the Search button on the landing page of the website. Clicking on the product will take you to its description page where you’ll find every detail of the product.

The page also gives pertinent information such as processing time, shipping time, and returns policy. If you like what you see, you can then choose your size and colour, and proceed to click the “Add to Bag” button.

At any time you can click on the bag icon on any page of the website to go to your shopping cart. In your cart, you’ll find a button to apply any coupon to get a discount. After that clicking “Proceed To Pay” will prompt you to sign in or checkout as a guest.

That Guest Checkout is offered means that you can make purchases in Fashion Mia without having to create a user account. This means that FashionMia caters to shoppers that’ll not want their information stored by online fashion stores. However, if you’re okay with creating an account, the process is also relatively simple; you can sign up with your email address or with your Facebook account.

When you sign in or click “Checkout as Guest”, the page you’ll land on will require your shipping information. After that, you’ll be taken to the payment page, where you’ll select a payment method and complete the payment. That completes the ordering process, and Fashion Mia will send you a “successful ordering” email notification.

Customers often change their minds after placing an order and may wish to cancel it. Thus, stores that allow order cancellation are usually an attraction. Thankfully, Fashion Mia ticks this box. Fashion Mia allows cancellation of submitted orders anytime before the order ships.

However, when you cancel determines whether it is free or not. If you cancel within 24 hours of order submission, it is free; but if you cancel after 24 hours of order submission (but before the order ships), a 15% order cancellation fee will apply.

Pricing and Related Policies

Pricing

Money is hard to come in, so it’s understandable that nobody wants it to leave anyhow. As such, shoppers gravitate towards stores that are perceived as reasonably priced.

In this regard, the selling point of FashionMia is affordability. Fashion Mia says that its carefully curated pieces are always on-trend and most importantly, always available at the web’s best prices.  As such, one of its most famous blurbs is “looking irresistibly modern just got affordable”. Thankfully, Fashion Mia lives up to this.

Going through its product categories, you’ll find that it lists products at really attractive prices. For example, at the time of writing this review, the bulk of the gorgeous dresses listed was going for $10.95 – $29.95, and the bulk of the listed Tops was going for $9.95 – $20.95, while fabulous Skirts were going for $12.95 – $29.95. To put these prices in perspective; these are pieces that will easily exceed $50 or even knock on the three-figure door.

Promotions

Shoppers also gravitate towards stores that offer a lot of promotions because promotions allow shoppers to get items for less than the items’ going prices. That said, the ideal online fashion store will offer a lot of promotions.

Fashion Mia does relatively well in this regard. The store regularly runs promotions that significantly slash prices. At the time of writing this review, some promotions take as much as 50% of prices. There’s also a 15% student discount. Simply register with Student Beans to verify your student status, and you’ll get 15% off your Fashion Mia orders.

However, like in every online store, all promotions are time-specific, and only available within a specific time frame. Thus, you’ll need to regularly check the website to know what promotion is being offered at any time.

Payment Methods

You won’t want to pick items into your cart and find that there are none of the supported payment methods that you can use. Thus, the ideal online store should offer a range of convenient payment methods.

Thankfully, Fashion Mia ticks this box. You can pay for your orders using PayPal. With PayPal, you can send payments quickly and securely with credit cards and debit cards such as Mastercard, Visa, American Express, Discover, giro pay, and more. You can also pay for your Fashion Mia order with Western Union, and with Wire Transfer.

Shipping

A review of an online store is not complete without considering shipping. You’ll need to consider whether the store ships merchandise to your location, how long it’ll take the store to ship your order, and how much the shipping will cost.

Shipping Destination:

If an online store does not directly ship to your location, you may better be served using a different location. Thus, customers will want to find a store that ships to many worldwide locations so that their location is more likely to be covered. Fashion Mia does fine in this regard, as it ships to many countries of the world.

Delivery Times

After placing an order in an online store, you’ll want it to arrive as fast as possible. Thus, the ideal online store should feature delivery times that are as fast as possible.

Delivery times are determined by the order processing time and shipment time. The former is how long it’ll take the store (after an order is placed) to prepare the item and dispatch it for shipment, while the latter is how long it’ll take the package (after it ships) to get to the customer’s address. For fast delivery, you’ll want both order processing times and shipment times below.

Fashion Mia takes 3 – 7 business days to process orders and dispatch them for shipping. The shipping time varies depending on the destination country, and the shipping option selected. Fashion Mia offers two shipping options; there’s Super Savings shipping which it says takes 7 – 15 business days, and there’s Expedited Shipping which it says takes 3 – 6 business days.

Though the advertised order processing time can be improved upon, the advertised shipping times are relatively fast. However, as we’ll find in the complaint section, Fashion Mia often does not deliver within its advertised times.

Shipping Cost

N online purchase, except for free shipping, is offered, you’ll have to pay something on top of the cost of the item for its shipment. Thus, if the shipping costs are too high, even items that are acceptably priced can easily become too expensive to acquire. Thus, the ideal online stores should offer shipping costs that are as low as possible.

The applicable shipping cost varies for every order, depending on the shipping destination, the shipping option selected, and the total weight and volume of the order. You’ll find your applicable shipping cost at checkout after selecting your items and inputting your shipping address.

However, Fashion Mia gives its customers the opportunity to save on shipping by offering free shipping; but minimum order requirements apply. You’ll have to have an order worth $79+ to qualify for free shipping.

It’s not only good that free shipping is offered, but it’s also very good that the minimum order requirement is relatively low. Though, you’ll find lower, the $79+ order required to clinch free shipping is relatively fine, as there are many stores that’ll require your order to break the three-figure mark. It means that in Fashion Mia, you’ll not have to overspend in chase of free shipping.

Returns

It is not news that many times, customers receive delivery of their orders, and are not 100% satisfied. Instead of being forced to keep an unwanted item, customers will want stores that’ll allow them to return any unwanted item in an order. Thus, the ideal online store will accept returns, and issue replacements or refunds. Thankfully, Fashion Mia accepts returns. You can either request a new product in exchange or request a refund.

Return Window

It is only returned items that get back to the retailer’s facility within a specified period of time that is accepted for refunds or exchange. That said; when returning an item, you’ll want an extended return window so that you’ll not be pressed with time and have your returns rejected by the retailer for coming back late.

Fashion Mia does relatively well in this regard. If you are not entirely satisfied with your Fashion Mia purchase, products can be returned within 30 days after they have been received. “30 days from the delivery date” is like the industry-standard return window; so you’ll have enough time on your hands to return any item you wish to return.

Return Process

You’ll also want the return process to be easy, as a difficult process can easily add fuel to the fire of receiving an unwanted item in the first place. In this regard, to return a Fashion Mia item, you’ll have to contact the company and submit a return request.

Know that Fashion Mia does not operate a “no questions asked” return policy. So in your return request, you’ll have to state your reasons for wanting the return and show photo evidence of any claim. That is if you’re returning the item because you think it’s damaged, you’ll have to upload pictures clearly showing the damage.

Fashion Mia will review your request and if authorization is given, you can then proceed to package the item appropriately and ship it back to the return shipping address.

Cost of Returns

Another important consideration is how much it’ll cost to return a product of Fashion Mia. You don’t want prohibitive costs that’ll dissuade you from returning an item that you’ll rather return. Unfortunately, fashion Mia does not come out well in this regard.

True, Fashion Mia does not charge restocking fees but return shipping costs apply. That is, customers bear the cost of shipping back any unwanted item to the store. And you may be shipping the item to China, which means relatively expensive return shipping.

Return Processing and Refunds

After shipping back an unwanted item, you’ll not want to wait forever to receive your refunds. Thus, the ideal online store should feature fast return processing and issuance of refunds.

Fashion Mia advertises fast order processing advertising that it takes 3 – 5 days after receiving the return package to do their checks and authorize the refund. FashionMia will send an email notification after issuing the refund, but you’ll have to wait for some time before the refunds will reflect in your account. The waiting time will depend on your bank or credit card issuer.

Customer Support Service

No matter how well an online store operates, there’ll be customers that will have issues with their orders. There’ll also be persons that will need answers to questions before or in the course of using the platform. Thus, the ideal online store should have an effective customer support service for answering the questions and resolving the issues that customers will have.

Fashion Mia provides the usual self-help resources. There’s a very detailed FAQ page that will answer many of the questions you’ll have. The support articles in the FAQ are arranged under the following subjects: Log in Problems, Size Chart, Order making, Payment methods, Shipping & Handling, About Tax, Coupon guide, Return & Exchange, and Cancel order.

If you need to directly contact Fashion Mia, the store supports direct contact via email. You can send them an email using the online contact form on the “Contact us” page of the website. Alternatively, you can send an email from your email account using the email address: service@fashionmia.net. Fashion Mia promises a fast response time to email submissions. However, it’s still disappointing that there are no instant feedback support channels like Telephone and Live chat.

FashionMia Complaints

You’ll want to know what the customers of a store have to say about it. Thus, we always include the complaint section in all our reviews. Complaints give you an insight into how well a company is operating. Too many complaints may signal that things are not very well, while few and infrequent complaints may signal that things are okay.

In this regard, Fashion Mia does not come out shining. Its overall rating in the big customers’ review platforms (like Trustpilot and sitejabber) is average. For example, at the time of writing this review, in Trustpilot, Fashion Mia was rated by 59 customers and it scored 2.8 out of 5; and in sitejabber, it was rated by 2,812 customers, and it scored 2.2 out of 5. Many complaints accounted for the average rating, and these complaints are as follows:

No delivery and Late Delivery

One complaint that kept coming up in customers’ reviews is delivery issues. For example:

• Natalie Savage in Trustpilot says “I ordered for the first time from them in mid-February. I am still waiting for my order. I contacted them 2 weeks after not hearing about it being shipped and they told me that one of the dresses was super popular and it was out of stock and to be patient so that they could ship my items together. 2 weeks after that (I month later) I still hadn’t heard so I sent them yet another email. In this one, they said that my order was miraculously shipped, finally, and was supposed to be here yesterday… surprise surprise it’s not. Oh, and they shipped my stuff separately anyway so there are 2 different new arrival dates… It’s been 6 weeks when I was originally told 3 – 14 days…”
• Ellie Z in Sitejabber says “Just got an email that they’re out of stock for some item that’s already been paid for 4 months ago…”

The customer reviews show that the first part of the delivery issue is no-delivery; too many customers complained about not receiving delivery of their order. Most of the time, Fashion Mia attributes the no-delivery issues to “out of stocks”.

The problem is that the affected customers are not communicated with; customers only get to know when they reach out to the store after waiting endlessly and not receiving delivery of their orders.

The other part of the delivery issue is late delivery; just too many customers complained about having to wait and wait for just too long before their order was received. Orders ship from China; and late delivery is something that is seen in many of the China-based online fashion stores. That said, it will not be advisable to order from Fashion Mia products that are time-sensitive.

Poor quality Items

Another complaint about Fashion Mia that dominates the review platforms is of poor quality. For example:

• Sherri Ghane in Trustpilot says “…Clothing materials very poor quality. Not worth a dime!!! Pictures are fake…”
• Suryani Sitorus in Trustpilot says “…I bought 9 bodycon dresses and all of them are very bad, different from what they showed in the picture… This is one of the pictures from the site and what I got. Terrible; it’s just garbage they send to you”
• Iryna Gris in Trustpilot says “Very bad quality, the fabric is not the same as on the picture, the stitches did poorly, the hem is not even!…”
• Carol Brockington in Trustpilot says “…The clothes they advertise are NOT what you receive in the post…”
• Linda D in sitejabber says “Poor quality, if you get your order…”

The poor quality complaints come in different forms. There are customers who complained about receiving items that were totally different from what was pictured in the product images. Other customers complained about receiving items made from poor quality materials, or items that were poorly made.

However, it should be said that this does not mean that you cannot get quality items in Fashion Mia. In fact, there are many reviews featuring customers who are satisfied with the quality of their orders. Thus, while you can order items from Fashion Mia and find the quality satisfactory; the many complaints reviews suggest that when your order arrives, you can easily find its quality unsatisfactory.

Return & Refunds Difficulty

Where there are complaints of no-delivery and poor quality orders, you’ll expect many requests for returns and refunds. Unfortunately, it seems that customers do not always get their return and refund wishes. For example:

• Farkhanda C in Sitejabber says “Mia Fashion are liars, thieves. I received the wrong order, and sent it back to them, they did not return my money. They are the biggest liars, frauds… Never contact them; give your money to [the] poor instead of placing an order…”
• Sheri Ghane in Trustpilot says “They will not refund you… good luck getting your money back…”
• Carol Brockington in Trustpilot says “DO NOT, DO NOT, DO NOT ORDER FROM THIS COMPANY. THEY ARE FRAUDSTERS!!! I have lost £200 with returns that have never been refunded and even PayPal has not helped me obtain my refund…”
• Karla S in Sitejabber says “…you either pay to ship back to China or they offer you a 20% refund. Regardless you’re screwed”
• Normita G in Sitejabber says “Refund not received; customer service website went”. The review continued “I was told by Vicky Han that I will get my refund in 7 – 10 days after an undelivered order for over 3 months. I was told not to reply to Vicky Han’s email because the refund will be on its way. After I month of waiting, I still have not received the refund and I cannot send any more email communication since their customer website is gone”
• Victoria F in Sitejabber says “-5 if I could. Out of stock but No Refund” the review continued “got an email stating my order was Out of Stock. No refund for almost 2 months and when I replied to the CS email it says ‘your email cannot be delivered’ WTF. I found their FB page and message to them but No Reply. Stolen money, thief!”
• Betty C in Sitejabber says “I want to know where is my refund that I was told I would be getting over a month or so ago and nothing yet. All I want you all to do is do right”

The “return and refund difficulty” complaint also comes in many forms. First, getting return approval is difficult. As the customers’ reviews show, customers who want to request refunds even have a hard time reaching Fashion Mia; and when Fashion Mia is finally reached, it does not offer a “no questions asked” return policy means that getting return approval still doesn’t come easy.

Secondly, when return approval is obtained, customers will have to pay to ship all the way to China which can be quite expensive. Because return shipping costs can be expensive, Fashion Mia will often offer that customers keep the unwanted product and get a partial (about 20%) refund. Then the last part of the complaint is that actually getting refunded often takes almost forever.

It should be said that where difficulty with refunds adds to issues such as no-delivery and poor quality orders, the scam label is easily thrown at the retailer. This is because a customer will not be overly pissed if he/ she can easily get refunded for no-deliveries or returns of unsatisfactory orders. However, where a customer does not get refunded for an order (that is not delivered or is returned for being unsatisfactory) then he/ she will feel ripped off, and will scream “scam”.

Thus, you’ll find that FashionMia is called a scam by many customers on many of the review platforms. However, in our opinion, these issues do not make Fashion Mia a scam. It is definitely a legit store, but one that has significant issues that often frustrate the experience.

Poor Support

Another complaint that you’ll see about FashionMia is that its customer support service is most often than not unhelpful. For example:

• Iryna Gris in Trustpilot says “…They don’t even have customer service; no one responds [to] emails or messages, [a] the phone number is missing”
• Ive A in Sitejabber says “It is impossible to reach customer service. Unable to reach a human being by telephone, and voicemails left are not answered…”
• Lynne F in Sitejabber says “I wish I had read the reviews before I placed an order. Sadly money is gone and the order was never received. I have emailed requesting what has happened to my dress delivery. NO REPLY…”

However, it should be said that this issue of “unhelpful support” is seen when customers contact the support service for returns and refunds.

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Pros

• Offers a wide range of women’s fashion products which includes clothing and accessories
• Plus Sizes are available in every section of the clothing products
• Offers a relatively okay inventory size (different styles) in every product section
• Offers “Guest Checkouts”
• Supports a range of convenient payment methods (credit cards, PayPal, Western Union, and Wire Transfer)
• Ships worldwide
• Free shipping is offered with a relatively low $79+ minimum order requirement
• Offers a relatively long return window (30 days from delivery date)
• Customer Support is available via email

Cons

• Does not offer footwear
• Charge a 15% fee if orders are cancelled after 24 hours of placement (but before they ship)
• Does not have a “no questions asked” return policy
• Too many complaints of non-delivery and late delivery
• Too many complaints of poor quality items being received
• Too many complaints of difficulty with getting refunded

Conclusion

FashionMia is a legitimate store that promises trendy women’s fashion products that are modern irresistible and affordable. There’s no doubt that when you browse its listing, you’ll find many of them irresistible, from clothing to accessories. Also, the products are really affordable. Fashion Mia is one fashion store where you can go on your shopping spree even on a budget.

Interestingly, you can order from FashionMia no matter where you are as it ships worldwide; free shipping is also offered, with a relatively low minimum order requirement. Also, if you are unsatisfied with your order, it advertises a relatively long 30 days (from delivery date) return window.

However, the Fashion Mia roads are not without the bumps. First, many times orders do not get delivered with the company claiming ‘out of stock’, and when orders get delivered, they are often received late. Secondly, many irresistible fashion pieces are anything but when received.

There are too many complaints of poor quality, such that “poor quality” comes out as a serious problem plaguing the store. Thirdly, actually getting refunded is not as easy as FashionMia will make it. Lastly, the customer support service of Fashion Mia may not always furnish the assistance that customers will want.