Choies Review 2024: Is It Legit or Scam?

Choies.com is a premier global fashion hub for stylish and trendsetting women who want to stay on top of the latest looks in clothing, shoes, jewelry and accessories. Its mission is to infuse style with a heart for quality and become the go-to source of fashion motivation.

Choies claims to be an online fashion destination “stocked weekly with all kinds of trendy and stylish designs that will refresh your wardrobe and your mind as well”.

The big question is whether it is worthwhile to shop in Choies. For example: will you find fashion latest in the store? If yes, what is the quality of the trendy and stylish designs that it holds? If top quality is offered, at what cost do they come?

Do Choies’ items come at competitive prices? What about its service; does Choies offer top services that we’ll expect of the go-to online store (such as easy ordering, fast delivery, easy return, effective customer service, etc.)? In the first place, is Choies legit?

Yes, Choies is legit. It is not a scam because they have been online and delivering genuine products to all its customers without a problem. You will get your order to your destination without any issues.

This Choies review will examine Choies in order to provide the information that will help you answer these questions and more.

Choies Review at a glance

• Website: choies
• A China-based online women’s fashion store
• Products offered include Tops, Dresses, Swimwear, Rompers, Bottoms, Shoes, and Accessories.
• Offers relatively low prices
• Payment options supported are Visa, Mastercard, and PayPal
• Offers free shipping for orders over $29.99 shipping with Regular Mail
• Allow returns of unwanted items within 60 days from the delivery date
• Customer Support is available via email (service@choies.com) and live chat

What is Choies? – About

Choies says it is “a global destination for fast-forward and IN girls to shop clothing, shoes, jewelry and accessories”. Choies hold fashion pieces for every season; it promises to “walk you along the Fresh Spring, Hot Summer, Golden Autumn and Cool Winter”. It is exclusively an online fashion store, so it does not operate physical stores (retail centers).

Choies does not say anything about its origin and roots; but digging dig, we gleaned that Choies is connected to the Chinese e-commerce company Global Egrow. This same group operates many fashion sites, including RoseGal, DressLily, SammyDress, RoseWe, and more.

These will make these Chinese cross border online fashion stores sister sites of Choies. Global Egrow has been hailed as a company promoting “Made in China” brands worldwide. Thus, Choies draws suppliers from all of China to offer Chinese fashion products all over the world.

Is Choies legit?

As businesses moved online, fraudsters joined the train and also moved online. As such before making any online transaction, it’s wise to determine that the platform is legit. Thus, the big question is whether Choies is legit.

Our first check of a legit online store is legality. This is because stores that are 100% legal are less likely to be scams. Interestingly, Choies ticks this box. It is linked with Shenzhen Globalegrow E-Commerce Co. Ltd. This is a publicly traded company in China. Suffice it to say that a company that is not 100% legal will not gain listing in a Stock Exchange.

Another check of an online store is visibility and industry-wide recognition. This is because the scam stores operate in the shadows. Interestingly, Choies does not operate in the shadow. The parent company uses a very prolific advertising mechanism with Facebook which put its sites before millions of consumers around the world.

However, the ultimate test of a legit online store is fitness for purpose. As an online store, fitness for purpose will be that customers will get real and functional items when they place orders. As you’ll agree, customers who do not get items paid for will not see the store as anything but scam.

In the same vein, customers who get delivered items of shoddy quality will also easily throw the scam tag at the store.  Unfortunately, Choies does not tick this box well. As we’ll see in the complaint section, customers who place orders do get delivered real products; but most often than not, these products are largely underwhelming.

Conclusively, Choies is 100% legal, does not operate in the shadows, and does deliver real products to customers who place orders; but very often these products are found to be overwhelmingly unsatisfactory. Thus, it is safe to say that Choies is a “legit” online store; albeit one that is plagued with many issues, chief among them quality issues.

Is Choies safe?

Choies is safe. Another important consideration in online purchases is safety. You’ll want an online store that adequately safeguards the sensitive data (contact details, credit card detail, etc) that you share with it, preventing it from leaking to unauthorized persons.

In this regards, Choies says that “it is safe to order on the website”, explaining that it uses industry-standard encryption technologies when receiving and transferring customer data shared with the website. This industry-standard measure used is SSL (Secure Sockets Layer) technology. Suffice it to say that this is a bank-grade protocol. So it’s safe to say that Choies is safe.

Products

The ideal online store should hold a range of products; this give customers the convenience of getting their related items in one place. Choies ticks the box in this regards. In focuses in women’s wear and it provides the full gamut, covering apparel (that range from casual wear to party wear), to accessories

When shopping in Choies, the product categories that you’ll find, and the specific product sections in each category are as follows:

Choies Tops:

• Tops – Blouse and Shirts, T-Shirt and Tees, Crop Tops, Camis and Tanks, Hoodies and Sweatshirts, Bodysuits, Bra tops and Bralettes, Coats and Jackets, Sweaters and Cardigans

Dresses Top:

• Dresses – Mini Dresses, Midi Dresses, Maxi Dresses, Print Dresses, Lace Dresses, Bohemian Dresses, Bodycon Dresses, Party Dresses

Swimwear:

• Swimwear – Bikini sets, One pieces, Cover Ups

Rompers

• Rompers – Rompers and Jumpsuits, Two Pieces suits

Bottoms:

• Bottoms – Shorts, Skirts, Jeans and Pants, Leggings

Choies Shoes:

• Shoes – Pumps and Heels, Boots, Sandals, Flats, Lace Up Shoes

Choies Accessories:

• Accessories – Sunglasses, Bags and Wallets, Hats, Jewelry, Scarves and Gloves, Socks and Tights, Belts, Beauty

With the website’s explanation that the name (Choies) comes from a slanting of the word “choices”, you’ll expect to find a good range of options. Choies does relatively well in this regards. It does not only hold different products types; but if you enter a product category (say Tops) and proceed to any product section (say Blouses and Shirts), you’ll find a good amount of styles.

For example, at the time of writing this review; in the Tops category, the “Blouses and Shirt” section had about 700 styles, the “Hoodies and Sweatshirt” section had about 200 styles. Also, in the Dresses category, there were over 1200 styles in the “mini dresses” section, and about 300 styles in the “bodycon dresses” section. With the numbers found in each product section, you’re very likely to find something that appeals to you.

However, while the apparel categories were well stocked; the non-apparel categories did not enjoy such numbers. For example, in the shoes category; we found only 28 items in the “Pumps and Heels” section, only 24 items in the “sandals” section, and only 3 items in the “flats” section.

In was similar with its Accessory category, as the “Belts” section held only 7 items, the “Hats” section had only 12 items, while there was nothing to be found in the “beauty” section. Thus, while Choies hold some wonderful pieces, if you want to be spoilt for choices when shopping non-apparel fashion items, Choies may not be the best destination.

Pricing and Related Policies

Pricing

In the era of fast fashion, keeping up with trends can be very expensive. Thus shoppers gravitate towards fashion stores that feature relatively low prices.

In this regards, Choies advertises that it is a destination for low and affordable high quality fashion pieces. Going through the listed products, you’ll quickly find this to be true. For example, in the dresses category, you’ll be hard pressed to find any style that is over $50. However, many of the dresses were priced between $20.99 and $39.99. Also, you won’t find a $50+ Shirt or Blouse, but you’ll find many of the items priced at $19.99 – $29.99. Thus, while Choies does offer low prices; the store is not quite as cheap as it will make you believe. For one, it is not as cheap as many of its sister sites – the other China-based cross-border online fashion stores.

This is more evident if you move into the non-apparel categories. For example, in the Accessories category; 3 of the 7 belts listed were $19.99 – $23.99, and 5 of the 12 Hats listed were $17.99 – $21.99. In the shoes category, none of the “Pumps and Heels” was under $50, the cheapest Sandals were priced at $23.99 – $49.99, and many of the boots had prices in 3 figures.

Promotions

The draw of the China-based cross-border online stores (including Choies) is low pricing. Promotions also play a major role, as they allow customers get items for less than the items’ listed prices. Thus, stores that offer regular promotions are attractive. Choies is one of those.

As any promotions-generous store; Choies offer a lot of price slashing offers in the opening page of its website. At the time of writing this review, some of these promos included:

• Update Your Style promo that promised $5 off $59+ purchases, $10 off $119+ purchases, and $20 off $189+ purchases
• Bright and New promo that promised 15% off $69+ purchase
• A new customers’ offer that promised 15% off your first order plus a free gift

Promotions are always time-specific. Thus, you’ll have to continually check the site to know what’s on offer. Alternatively, you can submit your email address, to get regular email alerts of offers.

Payment Methods

You’ll want a store with a range of convenient payment methods so that paying for your order will be easy-breezy. Choies also does well in this regards. You can pay for your Choies Orders using Visa and Mastercard as well as PayPal. Personal Checks and money orders are not accepted. However, with the options supported being generic options and affording convenience, you shouldn’t have problems with payment no matter where you are ordering from.

Shipping

In any online purchase, shipping is an important consideration. The shipping-related things to look at are: shipping destination, delivery times, and shipping costs.

Shipping Destination

You’ll want a store that ships directly to your location; else receiving delivery of your order may be difficult. Choies does very well in this regards, as it ships to virtually every part of the world. So no matter where you are resident, you’ll be able to buy from Choies.

Delivery Times

You’ll want a store that will not keep you waiting excessively to receive delivery of your order. Delivery times consist of order processing time and order shipping time. In terms of order processing time, Choies advertises that most orders ship within 3 – 5 business days of purchase. How much time it takes to reach the shipping address will depend on the country it is shipping to, and the shipping option selected.

Choies offers two options – Regular Mail shipping and Express Shipping. When shipping Regular Mail: orders going to the US, Canada, and Puerto Rico take 12 – 18 working days; orders going to the other Northern American regions and Central America take 20 – 35 working days; orders going to the UK and many other European countries take 12 – 18 days. When shipping Express: orders going to the US, Canada, Mexico and Puerto Rico take 3 – 5 working days; orders going to the UK take 7 – 10 working days. For applicable shipping time to your country, the shipping page of the Choies website has full the details.

You’ll find that Choies’ advertised delivery times are not the fastest. For example, adding 3 – 5 days order processing to the shipping times; Regular Mail delivery to the US will be 15 – 23 working days, while Express Delivery will be 6 – 10 working days. A reason for this will be that the items are shipping all the way from China. However, as we’ll see in the “complaint section”, many customers report that Choies delivered their order significantly later than the already “relatively long” delivery times.

Shipping Cost

You’ll want a store that features shipping costs that are as low s possible; else with high shipping cost adding to the item purchase price, even acceptably-priced items can become expensive to acquire.

This is one area where Choies shines. The store offers the lowest possible shipping price – $0.00 (free shipping). When shipping via Regular Mail, every item over $29.99 is free. It’s nice that not only is free shipping offered, but the minimum order requirement is so low. With   only $29.99+ required to get free shipping, you’re not pressured to overspend. As a result, every shopper will almost always be getting free shipping. Also, where free shipping is not applicable, Choies’ shipping charges are relatively okay. Regular Mail shipping for orders over $29.99 is $4.99 worldwide; while Express Shipping to everywhere cost $15.

Returns

Many times, customers receive their Order and are anything but satisfied. Instead of keeping unwanted items, customers will want stores that allow them to return unwanted merchandise and a get replacement item or refunds. In this regard, Choies advertises that if you are not satisfied with your purchase, you can take advantage of its return and exchange policy.

Return Process

You’ll want returns to be easy. In this regard, Choies allow returns but you’ll need a Return Authorization. If you have issues with your order, you’ll need to contact the customer support service of Choies. In the return request, you’ll need to upload photos that clearly show the problem. After review of your request, Choies may issue the Return Authorization.

Only when approval is given can you proceed to package the unwanted item and ship it back to Choies. As we’ve found from scores of reviews of online fashion stores; in situations like this where stores require that customers get Returns Authorizations, the stores hold the aces, and many times they’ll not approve of the returns. Unfortunately, the complaints section of this review will reveal that this problem can also be found in Choies.

Return Window

However, even when Return approval is obtained, you don’t have forever to get the unwanted item back to Choies. In this regards, Choies offer a return window of 60 days from delivery date. Only items getting to the fulfillment center of Choices within 60 days of your receipt of them will be accepted. Interestingly, this is a very generous return window, as most stores in the industry allow a return window of 30 days from delivery date.

Return Condition

Not every item is eligible for returns. However, you’ll want the return restrictions to be limited. In this regards, the following Choies merchandise does not qualify for returns: swimwear, sleepwear, underwear, and bodysuit.

For items that qualify for returns, Choies will only accept them back if they are returned in the same condition they were when delivered. Thus, items to be returned must be undamaged, unused, unwashed, or unaltered. It must also be free of smell (perfume).

Cost of Returns

If you have to return an item to its retailer, you’ll not want the cost of doing so to be prohibitive. Return costs usually consist of restocking fees and return shipping fess. Fortunately, Choies does not charge restocking fees. Unfortunately, Choies is not responsible for return shipping costs; the customer will have to pay shipping costs, and these are relatively high as the item will be shipping (with tracking) all the way to China.

Refund Processing

After returning an item to its retailer, you won’t want to wait forever to get refunded. Thus, the ideal online store should process returns and issue refunds as fast as possible. In this regards, Choies advertises that once the return package is received, you refunds will be processed within 7 days. This is a relatively fast time. However, the customers’ reviews will suggest that Choies does not live up to this.

Customer Support Service

It’s a constant that some customers will have issues with their orders; and there are others that will have questions. So the ideal online store should have an effective customer support service for handling the questions/ complaints that customers will have.

In this regards, Choies supports the self-help and contact support options. For self-help, there’s an FAQ page, which answers some of the questions that you may have about Choies. However, you’ll find that the FAQ is not detailed enough; and you may need to contact a Customer Care agent.

For this, Choies support a number of methods – email and live chat. To use the email service, you can submit an Online Contact Form which is accessible from the “Contact Us” page of the Choies website. Alternatively, you can send an email from your regular account, using the email address service@choies.com.

The website promises a response time of 24 hours. However, as we’ll find in the “complaints” section, customers rarely get response to queries/ enquiries in 24 hours. However, Choies also supports a Live Chat service. However, the live chat is only for pre-sale assistance. More so, the live chat is not available round the clock. The advertised Customer Service Period is 19:30 – 05:00 EST (Sunday – Thursday). Needless to say, this nocturnal service time is absurd.

Complaints

No matter what you do or how you do it, you cannot please everyone. Thus, there’ll always be complaints. However, complaints are a good metric to gauge how well a store is. That is, in the very good stores, complaints will be few and drowned by a sea of positive reviews; but the less-good stores will be overridden by complaints. In this regard, it will appear that Choies is in the latter category (overridden with complaint).

We looked at the top independent customers’ review platforms to see what customers have to say about Choies. Unfortunately, Choies is not well rated. For example: in Trustpilot.com, Choies is rated 1.6 out of 5 (by 676 reviewers); in Sitejabber.com, it is rated 3.4 out of 5 (by 191reviewers); and in resellerratings.com, it is rated 1 out of 10 (by 532 reviewers). Complaints that stand out among the many negative reviews include: late delivery, poor quality, no returns and refunds, non-existent and customer service.

Late Delivery

One of the prominent complaints is that it takes too long to receive orders. Fr example:

• S. in Sitejabber says “hasn’t arrived; took £40 from me”. The review continues “I am still awaiting my order after a month; they haven’t replied to my many emails although my money is gone. I wish I read the reviews before purchasing”
• Anam N in sitejabber.com says “They are very slow but ended up delivering”. The review added “I received my clothes quite quite late, despite the express shipping…”
• Thomas Patterson in Trustpilot says “Choies is the worst!!!!” The review continued “I ordered a dress from Choies. It was ordered in time to be a birthday present for my wife. She was born on Mar 21. More than 2 months have passed us by and the dress has not arrived. Based on the feedback I get from Choies, I do not expect it to arrive. They have attempted to put the burden of responsibility on me and my post office”
• Buyer in Trustpilot says “Ordered early April and its gonna be June in 3 days. The only email I get back until now is automatic that tells me my package is packed and ready to ship, for 2 months now. I will call my bank so I get my money back from this scam”

Poor Quality

You’ll want a store to hold quality items so that whatever you pick from it will not be found wanting. However, in the reviews, there are just too many customers that reported poor quality. These reviews range include: items received not corresponding to product images, items received made from poor quality materials, items received not made well, and more.

For example:

• Oxana Herzog in Trustpilot.com says “the worst clothing ever”. The review continued “Don’t buy it. Terrible quality, cheapest fabric, and no return or money back policy. Don’t buy there”
• Disappointed in Trustpilot.com says “Do yourself a favour – DO NOT BUY FROM Choies! The fabric quality is atrociously cheap, sizing is completely off. At best, this is a total bait and switch since the items look nothing like the images on the website. It also took forever to receive them. What a waste of time and money!”

Difficulty with Returns and Refunds

Given the quality issues, return request is to be expected. However, the customers’ reviews show that getting Choies to take back unwanted item does not come easy; and that in the rare times that the company does approve returns, actually shipping the item back to Choies may be cost prohibitive; and even when the item does get back to Choies, getting refunded does not come easy. For example:

• A Dempsey in Trustpilot says “Bad, Bad, Bad”. The reviews continued “…poor customer service, no returns without paying outrageous postage prices, then no guarantee that you get your money back, they do not respond to emails…”
• Madison Clark in Trustpilot says “…I emailed back and forth with them at least 20 times just asking for a refund and every time, they ignored me. So frustrating and a scam”

Non-existent customer service

For an online store plagued with problems of late delivery and poor quality; you’ll expect that the customer service will be inundated with submissions. However, the reviews show that many customers are less than satisfied with the “support” from the Choies’ customer service. The failure of the Service range from “no-response to submissions” to “unhelpful responses”. For example:

• The review of Anam N in Sitejabber included “I’ve placed an order above $100. While I was ordering, everything was nice and peachy and kept replying after 2 hours to make sure I had paid. Once I had; Disappeared. I’ve been emailing and messaging over and over again”
• Lou Rich in Trustpilot.com says “If I could give them zero I would. Truly abysmal. They never respond to anything; two of their email addresses are dead, and I live in the same country, so it’s not even an international problem. I’ve filed for chargebacks. The WORST company”

Sites Similar to Choies:

• eShakti.com
• Tradesy.com
• Chewy.com

Summary

Choies is a destination for trendy and stylish designs. You’re sure to find cute designs when you go through its product catalog; it supports women dresses, tops, bottoms, swimwear, shoes, jewelry and accessories, and more.

The draw of Choies is its pricing; you’ll find some unbelievably low prices, especially its apparel. Also, Choies ships everywhere; and free shipping is offered, with a relatively low minimum order requirement.

However, that’s as good as it gets. If the customers’ review are anything to go by (and it should because the numbers are significant), you may receive your order and find that its quality is overwhelmingly unsatisfactory. You may also find that returns may not be approved for you; or that when approved, return shipping cost will be prohibitive; or that when you successfully return the item, getting refunds will not be easy. Note that these are “mays” (albeit significant mays). You just might be lucky, and escape these “scary mays” to receive delivery of a top-quality item that you’ll love.

Pros

• Provides a good range of women wear – dresses, tops, bottoms, swimwear, shoes, accessories, etc
• Offers relatively low prices, especially in the clothing categories
• Offers convenient payment methods (Visa, Mastercard, and PayPal)
• Ships to every part of the world
• Offers free shipping to every location served, with a relatively low minimum order requirement ($29.99+)
• Allows a generous return window of 60 days from the delivery date
• Supports the instant feedback contact channel of Live Chat

Cons

• Delivery times are relatively very long
• Too many customers report receiving delivery of items of poor quality
• Too many customers report being unable to get return approval to return the unwanted item or get refunded
• Where return approval is given, returns shipping costs are borne by the customer, and these are relatively expensive
• Too many customers report not getting needed assistance from “Customer support service”