ChicWish Review 2024: Legit or Scam?

ChicWish is an online fashion store that says it hopes to be a Mecca for those with an eye for fun fashion. Explaining its name, it adds that it wishes to cater to the young generation with a distinct sense of chic style while remaining committed to great quality and affordability.

This suggests that ChicWish has an assortment of hot fashion styles which feature top quality and low pricing. The big question is whether this is just advert-speak or whether ChicWish really does provide top quality yet affordable chic styles. If ChicWish does have the product, what about the service; does it feature top services that we’ll expect of the go-to online store (such as easy ordering, fast delivery, easy returns, effective customer support, etc)? In the first place, is ChicWish legit or just another scam store?

Yes, ChicWish is legit. It is not a scam because they will never steal your money or credit card details. And they also have a lot of positive feedback and experience from members.

This ChicWish review will examine ChicWish in order to provide the information that will help you answer these questions and more.

ChicWish review at a glance

• Website: chciwish.com
• An online women’s fashion store for chic styles
• Offers high-quality women’s clothing – dresses, top, bottoms, etc
• Offers very competitive prices
• Ships to many countries of the world
• Free shipping is offered to many locations
• Unwanted items can be returned to ChicWish with a return window that can be up to 60 days from the order shipping date
• Free return shipping is offered if returns (is for exchanges or store credits)
• Customer support is available via Live Chat and Email (support@chicwish.com)

What is ChicWish?

ChicWish is one of the many online fashion stores around that can be traced to China. A footer on its website suggests that it was started around 2011. ChicWish says that its beginnings can be traced back to the original idea, which is the wish to cater to the young generation with a distinct sense of chic style. It adds that while providing hot chic styles, it sticks to its ethos of great quality and affordability.

Thus, ChicWish differs significantly from many China-based markets that concentrates on flooring prices almost at the expense of quality. It strikes a good balance between quality and prices; providing high-end fashion styles at very competitive prices.

ChicWish is exclusively an online store, which means it does not operate physical retail outlets. The store can be found at www.chicwish.com. The store can be used by anyone above 18 years or by persons between 13 and 17 (albeit with parental consent). You don’t even have to register before you can use ChicWish, as it supports Guest purchases. That is, it allows buyers to place orders without having to submit information in registration as a member.

Is ChicWish legit?

ChicWish is legit. The online sphere has been a goldmine for fraudsters. We’ve seen a lot of scam stores where unsuspected customers are ripped off by making payments for items that are never received.  As such before using any online platform, it’s important to determine that it is legit. Thus, the big question is whether ChicWish is a legit online store. The short answer to that is yes. But the long answer is that ChicWish is an online store that is 100% legal, is widely known, and has a good operating record of fulfilling orders.

Our first check of a legit online store is legality. This is because stores that are 100% legal are less likely to be scams. ChicWish does not say much about its backing company anywhere on its website. However, there is also nothing else anywhere to suggest that it is not 100% legal.

Another check of a legit store is the test of time. This is because scam stores are generally short-lived. Thankfully, ChicWish passes this test of time as it has been operating for about 8 years. Suffice it to say that if it were a scam, this is enough time for it to be called out. Rather, it has seen an upward growth since its founding.

Another check of a legit store is visibility and industry-wide recognition. This is because scam stores generally operate in the shadows, and most of the time is only virtual. Though ChicWish is exclusively an online store and does not have physical retail outlets, it ticks the visibility box.

It has multiple distribution centres in different locations around the world, and these hubs together hold millions of units of merchandise. Thus, unlike scam stores that are only virtual and cannot fulfil orders; ChicWish has the physical merchandise and a robust distribution network, which means the store has the capacity to fulfil orders.

Another check of a legit store is fitness for purpose. This is because only legit stores will deliver real products that are functional. As shown earlier in this review, ChicWish does deliver high-quality products.

Given that ChicWish: is 100% legal, has real products and a robust distribution network, and has a rich operating record of delivering high-quality products, there is no doubt that it is legit.

Is ChicWish safe?

ChicWish is safe. A legit store will not rip you off, but except it is safe, the sensitive information that you share with it may be exposed to all the fraudsters out there and you may end up being defrauded. Thus, the ideal online store need not only be legit but also safe.

ChicWish appears to tick the box in this regard. It says that the security of information is a top priority. When you enter sensitive information when using ChicWish, the information is encrypted and is protected with the best encryption software available in the industry, which is SSL (Secure Sockets Layer). ChicWish does not just use the industry-standard SSL but uses the most advanced form of SSL software, which is the bank-grade 128 – 256-bit encryption by GeoTrust. With this security measure, it’s safe to say that ChicWish is safe.

Products

Product Range

The ideal online store should have a wide range of products so that it’ll be a one-stop destination for a wide range of products. Even niche stores should hold a variety of items within the niche.

Thankfully, ChicWish ticks this box. Its name suggests that it provides only women’s clothing, especially for young women. It does not disappoint in that regard, as it holds different fashion products for the young women needing chic styles. However, ChicWish also holds items that’ll suit the much older women (that is, moms). There is also a small collection of kids’ wear. The main product categories you’ll find when shopping in ChicWish, and the items you’ll find in each category are as follows:

• Tops – Long Sleeve, Short Sleeve, T-Shirts, Retro White and Nude Collections, Sweaters, Shirts
• Dress – Party Dresses, Flora Dresses, Tiered Dresses, Ruffle Dresses, Maxi Dresses, Bridesmaid Dress Collections
• Bottoms – Pants, Skirts
• Outers – Coats, Jackets
• Accessory – Earrings, Necklace, Sunglasses, Bracelets, Rings, Collars, Watches, Others
• Goods – Bags, Tights & Socks, Hats, Shoes, Scarves, Mobile Phone Cases, Gift Ideas
• Kids – Kids’ Tops (T-shirts, Sweaters, Cardigans, Tunics, etc), Kids’ Bottoms (Pants, Skirts, etc), Kids’ Dresses

There are some special categories that you can shop from. These include Sale (where you’ll get clearance items with floored prices); Trends and Style (where you can select based on style preferences like Lace, Embroidery, Boho, Faux Fur, Frilling, etc), Buyers Picks (where you’ll find products related to the one you pick), and Back in Stock (where you’ll find top items that went out of stock).

ChicWish has a wide product range, and in each product section, they are able to offer a wide range of styles. For example, the dresses category had over 900 different styles, while the tops category also had hundreds of various styles. With such numbers, you’re very likely to find something that’ll excite you no matter your style preference.

Product Quality

While a wide product range is important, even more, important is product quality. That is, the ideal online store should hold top quality items so that what you grab from the store will not be found wanting in terms of quality.

ChicWish says that it is committed to great quality and affordability. ChicWish really does well in terms of the former – great quality. Every shopper will agree that quality clothing should be made from good quality material and be well made, such that they will not fall apart or fade only after a few wears or washes. Items from ChicWish largely fit this description. ChicWish says that all of its items are hand-selected to ensure quality and uniqueness.

In the independent customers’ review sites, you’ll find that ChicWish is highly rated. In fact, you’ll be hard-pressed to find any online fashion store that’ll have better ratings. For example, at the time of writing this review, ChicWish was rated: 4.6 out of 5.00 by 793 reviewers on Trustpilot.com; 4.6 out of 5.00 by 316 reviewers on Sitejabber.com; and 8.9 out of 10.00 by 305 reviewers on resellerratings.com.

The individual reviews were largely glowing in praise of quality. For example, in Trustpilot:

• Michelle Othuke says “This mustard Jacket is exactly what I needed… The quality of the material is really beautiful and the lining is done really well…”
• Dani says “Ordered two midi skirts and they arrived fairly quickly. Both are of good quality and have stunning patterns. Pleasantly surprised both are lined and have well-made zippers too…”
• Erin says “Love this coat! It’s so warm, the colour is beautiful and the quality is lovely…”
• Alyce O’Leary says “the quality is great”

Also, in Sitejabber:

• Rhonda M says “Very good quality, perfect length and great colour (pink)…”
• Joanne K says “Very pleased with my purchases; 2 pieces yellow outfit, 2 silk skirts, beige open cardigan, black zigzag skirt and sweater. Great fitting and very well finished…”
• Bethany H says “Love ChicWish’s products and customer service. I will look forward to purchasing from them in the future”
• Stephanie N says “I absolutely love this skirt, it fits perfect and is made well. I don’t usually wear leopard print, but so happy with my purchase. Beautiful Skirt”

Pricing and Related Policies

Pricing

In our fashion conscious world, almost everyone will want to look chic. But with fashion trends changing almost per second, you’ll want a store that is affordable so that you won’t have to break the bank to look chic. Thus, the ideal online fashion store should feature low pricing.

Remember that ChicWish says that it is committed to great quality and affordability. We’ve seen that ChicWish does well on the former (great quality); a look at its listings also shows that it does well on the latter (affordability).

However, ChicWish is not one of those low price stores where you’ll find items listed for only a few dollars. In the lower end of the spectrum, you’ll find items starting at about $25 – $30; and in the upper spectrum, you’ll find items over $100. However, for the quality offered, you’ll find that these are relatively cheap and affordable.

Promotions

The need to get value for money takes buyers to stores that run promotions because promotional offers allow buyers to get items for free or for less than the items’ full prices. ChicWish does relatively well in this regard as it runs a lot of promotions from time to time.

At the time of writing this review, one of the offers running was: the New F/W19 Collection offer that promised several discounts – a $5 discount for orders of $60 and above, a $15 discount for orders of $100 and above, and a $20 discount for orders of $150 and above.

You’ll have to keep checking the ChicWish website to know what promotion is running at any one time. Alternatively, you can register for the ChicWish newsletter; and you’ll get regular alerts of offers.

Payment Methods

The ideal online store should offer hassle-free services which include convenient payment processes. In this regard, ChicWish accepts PayPal and credit/ debit cards like Visa, Mastercard, JCB and American Express. ChicWish does not blow the roof off with alternative payment methods; but with PayPal and the cards, you should be able to conveniently pay for your ChicWish order from anywhere.

Shipping

Important in any review of an online store is shipping. You’ll want to know whether the store ships to your location, how long it’ll take after placing an order before you’ll receive delivery of it, as well as how much it’ll take for it to be delivered.

Shipping Destination:

Except for store ships to your location, it’ll be difficult to receive delivery of your orders. So you’ll want a store that ships to many worldwide locations so that your location is more likely to be covered. Thankfully, ChicWish ticks this box. It directly delivers merchandise to many worldwide locations

Delivery Times

Also, after placing an order, no one will want to wait endlessly to receive delivery of it; so the ideal online store should feature fast delivery. Delivery times are made up of order processing time, and order shipment time. You’ll want relatively fast times for both order processing and shipping.

Thankfully, ChicWish does relatively well on both counts. It takes 3 – 4 days to process orders and dispatch them for shipping. If you’ve checked reviews of other stores, you’ll find that though this is not the super-fast processing we’ll want, it is relatively fast.

ChicWish also does relatively fine in terms of shipping times; this is because it ships from the US, the UK, Belgium and China. The particular place your order ships from depends on your location and stock availability. With different warehouses, ChicWish is able to ship merchandise from closer to the customer, and so is able to offer relatively faster shipping.

The independent review platforms feature many customers who are satisfied with the delivery times of their orders; to show that late delivery is not a problem that plagues ChicWish as it often does many online fashion stores, especially the China-based stores.

Shipping Cost

Shipping cost adds up to the item’s purchase price in determining the total cost of the item. Thus, with the high shipping cost, even items that are acceptably priced can easily become too expensive to acquire. Thus, the ideal online store should feature shipping cost that is as low as possible.

The lowest possible shipping cost is nothing (that is, free shipping). Thankfully, ChicWish offers this. During checkout, you’ll be able to choose between different shipping options; and free shipping is among. You’ll also find that shipping charges are relatively low.

Returns

Many times, customers are less than satisfied with their online purchases. Thus, the ideal online store should allow customers to return any unwanted item in order for a replacement or a refund. Thankfully, ChicWish stands behind its product with a return policy.

Return Process

If you receive a defective item or for any reason will want to return an item in your order, you’ll have to first contact ChicWish (via email at support@chicwish.com) for approval. When the approval is given, you’ll have to go to your account return section and print an RMA Packaging Slip.

Then you can proceed to package the item appropriately, include the RMA slip in the return package, and then ship it to the return address. You can use any shipping service of choice provided tracking services are offered; alternatively, you can use the return label of ChicWish. After shipping the return package, you must also log in to your account and include the shipping tracking number.

Return Window

You do not have forever to return an unwanted item. Like every other store that allows returns, ChicWish gives time periods for items to be returned for particular resolutions; and only items that get back to its warehouse within the allowed period will be accepted for the particular resolution.

Interestingly, unlike most online fashion stores with fixed return windows, ChicWish differs significantly. The return window depends on the resolution wanted (store credit, refunds, or exchange), and your destination.

For the US Returns: if the resolution you want refunds to original payment, you’ll have 30 days (from the date the item is delivered to you) to return the unwanted item to ChicWish; if the resolution you want is an exchange, you’ll have 30 days (from the original shipping date of the item) to return the unwanted item to ChicWish; but if the resolution you want is store credits, you’ll have up to 60 days (from the original shipping date of the item) to make the return. If you want store credits and manage to make the return within 30 days (from the original shipping date of the item); you’ll get a free return plus a $2.00 bonus.

Though exchanges are allowed for US customers, the return policy means that the return window is less friendly for exchanges than it is for the refund to the original payment (the return window for exchanges starts closing when the item ships, but the return window for refund starts closing only when the item is delivered). Thus, if you’ll want an exchange, so as not to be pressed with time, you have to act fast after receipt of the item. Exchanges have the advantage of being free (free return shipping), else by virtue of the return window, it’s better to get refunded and then place a fresh order for the replacement item.

For the UK returns; if the resolution you want is a refund via the original payment method, you’ll have 20 days (from the date of receipt of items) to return it to ChicWish; if the resolution you want is an exchange, you’ll have 30 days (from the original shipping date of the item) to return the unwanted item to ChicWish; but if the resolution you want is store credits, you’ll have up to 40 days (from the original shipping date of the item) to make the return.

The UK returns are less friendly than we’ve become used to. 30 days return window (from the delivery date) is like the industry standard, but you’ll have only 20 days (from the delivery date) to return a ChicWish UK order if you need refunds. Also, where 30 days and 40 days return windows are given (for exchange and store credits respectively), they start closing from the shipping date, meaning that by the time the item is received, there’ll be relatively less time to return it.

Other windows apply when returning items to ChicWish from other locations. Though the return window itself may not be the best you’ll find in the industry, it’s a nice one that one can get free returns if store credit is chosen as a resolution. Also, it’s nice that one can get a $2.00 bonus for the inconvenience of receiving an unwanted item.

Cost of Return

You won’t want to be stuck with an unwanted item because it’s cost-prohibitive to return. Thus, the ideal online store should feature the cost of returns that are as low as possible. The lowest possible cost is always nothing. Unfortunately, ChicWish does not offer free returns. Though it does not charge restocking fees, return shipping costs apply which are borne by the customer.

ChicWish will only bear return shipping if the reason for making the return is a fault of the store (e.g. when a wrong or defective item is sent). But for such things as buyers’ remorse (change of mind, etc), or sizing issues, the customer is responsible for return shipping.

That means the cost of return will be whatever the shipping service you use to charge. However, you should get a relatively lower cost with the ChicWish’s Return Label where it is available. If you are a US customer, the cost of the return label is $7.9 for returning 1 or 2 items, but it is $12 for returning 3 or more items. It is a little disappointing that it is more expensive to return 3 or more items even if all of them come from the same order. For UK customers, the return label is £4.5.

It should be said that US customers who use the return label can have its cost waived, thereby getting free returns. However, the returns will not be for refunds, but for an exchange – that is a replacement. Also, if you agree to be refunded by store credits, you can request a free return label, and you’ll be able to get free returns.

Return Processing and Refunds

After making a return, you’ll not want to wait endlessly to be refunded. Thus, you’ll want a store that process returns and issue refunds as fast as possible.

ChicWish advertises that after a return package arrives at its distribution centre, it takes 8 – 10 business days to process the return. Again, 8 – 10 business days is not super-fast, but it’s relatively fast, given that many stores take more. You should also note that after the returned item is processed and your refund is issued, you need to allow some time for it to be reflected in your account. Thus, it’ll more than 2 weeks for you to actually get the funds.

Customer Support Service

No matter how effectively a store operates, there will be persons who’ll have questions, and there’ll be customers who’ll have issues with their orders. Thus, the ideal online store should provide an effective customer support service for handling customers’ questions/ complaints.

The first step to getting answers is usually an FAQ self article on a retailer’s website. ChicWish does not have a traditional FAQ page. However, it has a Help section with links to some self-help articles that’ll answer questions about Returns and Exchange, Free Shipping & Delivery, Payment & Online Security, and more.

For direct contact with a customer rep, ChicWish supports email service and live chat. The Live Chat service is available from the website; and for the email service, you’ll need to send a mail via support@chicwish.com.

ChicWish promise that responses will be prompt. The independent customer review platforms show that ChicWish lives up to that promise; as customers report fast and helpful responses.

Sites similar to ChicWish:

• Rotita
• Cupshe
• Asos
• PrettyLittleThing

Pros

• Offers a wide product range which includes chic tops, bottoms, dresses, shoes, accessories and more for young women
• Holds large inventory in each product section, as such there’s a wide range of styles
• Offers great quality
• Holds relatively low prices for the offered quality
• Offers lots of cost-saving promotions
• Ships to many locations of the world
• Free shipping is offered to every shipping destination
• Delivery is relatively fast
• Offers a return window that is up to 40 days (albeit for the extended time, the return is available for store credits)
• Free return shipping is available (especially when the return is for Exchanges or Store credit)
• Return processing is relatively fast
• Customer Service offers relatively fast and helpful responses

Cons

• For US customers, the cost of Returns Label is higher when returning 3 or more items than it is for returning 1 or 2 items
• The return window for Exchanges is relatively smaller than for receiving refunds via the original payment
• Telephone support is not available

Conclusion

ChicWish is one of many legitimate China-based online fashion stores. It advertises as catering to the young generation with a distinct sense of chic style while maintaining a commitment to great quality and affordability. Thus, if you want unique high-quality fashion styles, you’ll find joy in ChicWish.

It offers a wide range of women’s fashion styles which features top quality. Also, true to its affordability commitment, you’ll find that prices in the store are relatively low for the high quality on offer. The bottom line is that ChicWish comes out flying with an assortment of high quality, yet affordable chic styles.

If you choose to buy from ChicWish, you’ll find that it also has fine services. For example, ChicWish ships to many countries, convenient payment methods are supported, and returns are relatively hassle-free and with a reasonable return window, if you run against a brick wall, you’ll also find that customer support service is prompt and helpful.